- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- NBCU Takes On 'WSJ' Over Critical Coverage Of Streaming Advertising
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Solutions to streaming advertising challenges already exist, but the question is h ...
- Report: CPG TV Ad Impressions, Spending Continue To Decline
Marketing Daily, Steve Ellwanger - Friday, October 21, 2022
Among top 10 brands by total ad impressions, six were in househo ...
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TV
Mediapsssst, Richard Whitman - Friday, October 21, 2022
And when they do tune in to a game, guess what th ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M Opening
Television News Daily, Wayne Friedman - Monday, October 24, 2022
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- 'Simpsons' Halloween Special Is Annual Rite Of Fall
TVBlog, Adam Buckman - Monday, October 24, 2022
"The Simpsons" has produced 33 of these hugely creative specials every yea ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...
- Google Ups Price Of YouTube Premium Family Plan
Digital News Daily, Karlene Lukovitz - Friday, October 21, 2022
The 28% hike in the U.S. is the first since 2018. ...
- TikTok Sees Rising News Usage Among Young Adults, Cable TV News Still Strong
MediaDailyNews, Wayne Friedman - Friday, October 21, 2022
A growing share of young Americans are now regularly getting their ne ...
- Publicis Media's APX To Fund New Series With J.B. Smoove
Mediapsssst, Richard Whitman - Thursday, October 20, 2022
Publicis Media set up the APX Content Ventures fund earlier this ye ...
- FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season Start
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
FanDuel spent $60.7 million in national TV advertising from Aug. 19-Oct. 1 ...
- Are GOP PACs Overpaying For TV Political Ad Time Causing Inflation?
TV Watch, Wayne Friedman - Friday, October 21, 2022
Senate Republican super PACs and campaigns spent more than their opponents ...
- If NBC Drops 10-11 PM Hour, Who Would Miss It?
TVBlog, Adam Buckman - Friday, October 21, 2022
Oh my! How will advertisers and viewers ever survive without the 10- ...
- Netflix Hints At Cloud Gaming Service, Opens Studio In Southern California
Digital News Daily, Colin Kirkland - Wednesday, October 19, 2022
Netflix's plans to expand its focus into gaming were announced at TechCrun ...
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
"What we are seeing now is even higher inflation, fueled by t ...
- Streaming Rises To 36.9% Share Of Viewing, Broadcast Also Rises With New Season
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
Nielsen's The Gauge results for September show continued strong gains for streami ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Small Network, Big Entertainment: New 'Criss Angel' On CW
TVBlog, Adam Buckman - Thursday, October 20, 2022
The CW must believe in magic because it now has three prime-ti ...
- Netflix Promises Ad Progress, Discloses Some Advertisers Turned Away
Digital News Daily, Karlene Lukovitz - Wednesday, October 19, 2022
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says current ...
- FuboTV Stops Fubo Gaming, Fubo Sportsbook Operations
Television News Daily, Wayne Friedman - Tuesday, October 18, 2022
Expected to continue to incur losses in its preliminary Q3 results, t ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Netflix Sees 6% Hike In Q3 Revenue, 4.5M Subscriber Additions, Stock Rises 14%
Television News Daily, Wayne Friedman - Tuesday, October 18, 2022
Netflix says Q4 will see a glaring sequential revenue decline "entirely d ...
- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- Take Our Cookie-Cutter Christmas Movie Quiz!
TVBlog, Adam Buckman - Wednesday, October 19, 2022
The holiday season is almost here, and so is TV's annual delu ...
- YouTube To Expand Ways To Reach CTV Viewers, Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
To help advertisers reach engaged viewers, YouTube will launch a feature call ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Building on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Fox Corp.-News Corp. Possible Recombination Draws Negative Investor, Analyst Reaction
Television News Daily, Wayne Friedman - Monday, October 17, 2022
The announcement by Fox Corp. and News Corp. that they are havi ...
- Fox Corp. Re-Merging With News Corp? New Cross-Media Definitions Likely
TV Watch, Wayne Friedman - Tuesday, October 18, 2022
It seems the Murdochs are looking at having more content available ...
- Netflix Intros Profile Transfer As Password Sharing Crackdown, New AVOD Approach
Video Insider, Karlene Lukovitz - Tuesday, October 18, 2022
The unveiling of easy profile transfers, combined with the coming ad-supported tie ...