- 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
Video Insider, Karlene Lukovitz - Monday, October 31, 2022
About half of U.S. viewers report that streaming ads have prompted th ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, October 31, 2022
"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'
MediaDailyNews, Wayne Friedman - Monday, October 31, 2022
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- 'Lopez Vs. Lopez' on NBC: Father, Daughter In Family Feud
TVBlog, Adam Buckman - Monday, October 31, 2022
A new sitcom coming to NBC this week adopts a premise th ...
- Brands Under-Using Some CTV Platforms, Content Genres
Advanced TV Insider, Karlene Lukovitz - Friday, October 28, 2022
Also, even mobile marketers think that CTV advertising spend will eventually surpa ...
- 'Hocus Pocus 2' Breaks Opening Weekend Streaming Record
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
Surpasses another Disney+ hit, "Encanto." ...
- Walmart Expands 'Netflix Hub' To Include Physical Stores
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
The year-old Netflix-branded merchandise hub, up to now digital-only, has apparently m ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- Charter Revenues Up 3.1% In Q3, Driven By Advertising, Mobile And Broadband Gains
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Boosted by advertising, mobile, and broadband revenues, Charter Communications grew overall revenu ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video Economy
TV Watch, Wayne Friedman - Friday, October 28, 2022
From a macroeconomic point of view, the YouTube decline represents an omino ...
- Griffins Of 'Family Guy' Air Frustrations Over Untuckit Spots
TVBlog, Adam Buckman - Friday, October 28, 2022
Commercials for Untuckit shirts get skewered Sunday night on a Halloween episo ...
- ESPN Sells Its Majority Stake In X Games
Digital News Daily, Karlene Lukovitz - Thursday, October 27, 2022
ESPN keeps a minority stake, and continues to broadcast the games, und ...
- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Performance Marketing Insider, Laurie Sullivan - Thursday, October 27, 2022
Disney CEO Bob Chapek wants to combine personal consumer data from t ...
- Microsoft Advertising To Grow Third-Party Business, Netflix Deal Cited
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
During an earnings call, CEO Satya Nadella said there are plans ...
- NBC, CBS Both Drop 9.5% In Viewers, 'SNF' Tops 19M
Television News Daily, Wayne Friedman - Wednesday, October 26, 2022
Through four weeks of the new TV season, the average broadcast netwo ...
- Uber's Retail Media Network Should Act Like TV Streamers -- Offering Free Stuff
TV Watch, Wayne Friedman - Thursday, October 27, 2022
The Uber ad network boosts the whole idea of the "retail med ...
- NBCU Vs. WSJ: Real Beef Or Babble Bop?
TVBlog, Adam Buckman - Thursday, October 27, 2022
The TV Blog takes a deeper dive into NBCU's reaction to t ...
- Gunn, Safran Named Co-Chairs, CEOs Of DC Studios
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
James Gunn and Peter Safran have extensive experience in the superhero genr ...
- HMG N.A. Platform Integrates Samba TV OTT, Linear Data
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
This marks the first time a major agency holding group has ful ...
- Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 18, 2022
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to mark ...
- Streaming's Strong Benefits, Successes - And Failures? We Want To Know That Too
TV Watch, Wayne Friedman - Wednesday, October 26, 2022
Let's just say profitability may currently be an obstacle for premium streamer ...
- Anti-Semitism In The News As HBO Doc Remembers Synagogue Massacre
TVBlog, Adam Buckman - Wednesday, October 26, 2022
Just as an HBO documentary about the massacre at a Pittsburgh synagog ...
- Apple Follows Trend By Increasing Subscription Service Prices
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Apple is raising prices for the first time for Apple TV+, App ...
- Senior Adults' Income Level A Major Factor In Signing On To TV Streamers
Television News Daily, Wayne Friedman - Monday, October 24, 2022
Lower income may be a factor in decision making when it com ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Warner Bros. Discovery Takes Eye-Opening $2B To $2.5B In Writedowns
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Warner Bros. Discovery expects up to $4.3 billion overall in restructuring charg ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- Unfiltered Social Media Content Wreaks Havoc On Media Planning For News-Oriented Brands
TV Watch, Wayne Friedman - Tuesday, October 25, 2022
If more "unfiltered," unverifiable content continues to float around news digital platform ...
- 'Dahmer': Netflix Series Tells Tale That Is Already Well-Told
TVBlog, Adam Buckman - Tuesday, October 25, 2022
Netflix's scripted, limited series about serial killer Jeffrey Dahmer has emerged ...