- Warner Bros. Discovery: Content Write-Offs May Go $1B Over Estimate, HBO Max Content Pulled For FAST Licensing
Digital News Daily, Karlene Lukovitz - Thursday, December 15, 2022
After pulling "Westworld" and other series off HBO Max, WBD is licensi ...
- Verizon Offers $240 Netflix Freebie To Push New Sub Aggregator Platform
Digital News Daily, Karlene Lukovitz - Thursday, December 15, 2022
Netflix hopes 12-months-free premium tier users will convert to paid subscribers. ...
- EDO Names Theatrical Marketing Veteran Siskind To GM Analytics Post
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Longtime senior theatrical marketing exec Steve Siskind has been named GM ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- Calling All Buyers Of Slow-Moving Traditional/Legacy TV Assets: What's The Key Selling Point?
TV Watch, Wayne Friedman - Thursday, December 15, 2022
Legacy TV business owners will surely invite more efforts like joint-venture investme ...
- Echoes Of Alec Baldwin As Bullets Replace Blanks In Sleuthing Nun Series
TVBlog, Adam Buckman - Thursday, December 15, 2022
A storyline on a British mystery series was eerily similar to t ...
- Nearly Half Of Streaming Subscribers Regularly Jump Among Services
Digital News Daily, Karlene Lukovitz - Wednesday, December 14, 2022
Nearly half also say that a service being free is a k ...
- NBA Entertainment Hires Horizon Sports & Experiences, Led By David Levy, Chris Weil
MediaDailyNews, Wayne Friedman - Tuesday, December 13, 2022
NBA Entertainment, the NBA's marketing/production division, has hired a new marketing agen ...
- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2022
In what appears to be an industry first, the ARF's 'Journal ...
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Television News Daily, Wayne Friedman - Tuesday, December 13, 2022
Cinemark is expanding its deal with ESPN to more of its theate ...
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
Television News Daily, Wayne Friedman - Wednesday, December 14, 2022
Inscape, a major provider of TV measurement of ACR data, is n ...
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Parents Learn If They Make The Grade In ABC's 'Parent Test'
TVBlog, Adam Buckman - Wednesday, December 14, 2022
The do's and don't's of parenting are put to the test ...
- Viewer Cannibalization: Young Media Feeding On Linear TV-Based Content In Other Places
TV Watch, Wayne Friedman - Tuesday, December 13, 2022
Where exactly are those cord-cutters going when they drop their cable/satellite/virtual ...
- Darlene Love Singing Signature Song Is Christmas Tradition
TVBlog, Adam Buckman - Tuesday, December 13, 2022
Darlene Love singing "Christmas (Baby Please Come Home)" is one of TV ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Aggregation Push: DirecTV Now Adding Two Peacock Tiers
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
To attract new customers in the face of cord-cutting losses, DirecTV h ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
Television News Daily, Wayne Friedman - Friday, December 9, 2022
TV network-based companies have increased on-air media time and paid-ad spending ...
- World Cup Rakes In $213.6M In National Ad Spend, Delivers 8.4B Impressions So Far
Television News Daily, Wayne Friedman - Sunday, December 11, 2022
An estimated $213.6 million in national TV advertising was placed on F ...
- Pricey Streaming Platforms Don't Always Deliver Higher Value - Is That Right?
TV Watch, Wayne Friedman - Monday, December 12, 2022
A study designed to determine the best "value" gave a surprising n ...
- Young, Naive Lawyer Gets Schooled In Spycraft In 'The Recruit'
TVBlog, Adam Buckman - Monday, December 12, 2022
The action scenes in Netflix's new globetrotting CIA drama excel in eve ...
- Linear Revival: Digital Antennas Drive Growing Competition For Viewing Time
Advanced TV Insider, Karlene Lukovitz - Friday, December 9, 2022
Among digital antenna owners without MVPD service, time spent with live ...
- U.S. Households Using Ad-Supported Streaming Services To Reach 52M By 2027
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
That's a 6.7% CAGR, vs projected 33% growth over the same six-ye ...
- Disney+ Launches Ad Option With More Than 100 Advertisers
Television News Daily, Wayne Friedman - Thursday, December 8, 2022
All major media agency groups have been active for the Disney+ ...
- 'Max'-Only Streaming Platform Brand: The Risk Of Axing HBO Name Cachet
TV Watch, Wayne Friedman - Friday, December 9, 2022
WBD could have the right idea about dropping the "HBO" name fr ...
- OTC Cough/Cold Ad Spend Increases 1000%
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Over-the-counter advertisers' spend exceeded $73 million in September and October -- wi ...
- Paramount+ Caps Record Q4 With More European Launches, Plans Full Showtime Merger, Price Hikes
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
Subscriptions and revenues are up in double digits, with the streaming platfo ...