Disney+ launched its advertising option on Thursday with more than 100 advertisers at launch.
Marketers include Walmart, AT&T, T-Mobile, Procter & Gamble, Macy’s, Airbnb, Mattel, Google, State Farm, UPS, Red Bull, Honda, Target, Marriott, Taco Bell, Kohl’s, American Express, Royal Caribbean, DoorDash, Tiffany & Co., Volkswagen, and Meta Platforms, among many others.
All major media agency groups have been active for the Disney+ ad start, including Publicis Groupe, IPG, dentsu, WPP Group, Omnicom Media Group, Horizon Media, Havas Media, and Stagwell.
“Today we welcome Disney+ with ads to the largest, most diverse and impactful portfolio in the industry,” claims Rita Ferro, president, Disney Advertising in a release.
New pricing has the entry level "Disney+ Basic" plan with a price tag of $7.99 a month -- for Disney+ with advertising. Disney+ Premium is a no ads plan for $10.99/month or $109.99/year.
The next level "Disney Bundle Duo Basic" (Disney+ with ads, Hulu, with ads) is at $9.99 a month. A three-service package -- Disney Bundle Trio Basic -- adds in ESPN+ with ads for $12.99 a month.
Reports say Roku, the big streaming video distributor with more than 63 million monthly active users, has not yet agreed to carry Disney+ with ads due to stalled negotiations over ad-revenue sharing.
A Disney representative had not responded by press time to inquiries from Television News Daily.