U.S. Households Using Ad-Supported Streaming Services To Reach 52M By 2027

The number of U.S. households using at least one ad-supported streaming service (AVOD) will grow at a compound annual rate of 6.7% between the end of 2021 and 2027, to reach 52 million, according to Parks Associations projections. 

That projection factors in the late 2022 launches of AVOD tiers by Disney+ and Netflix, as well as AVOD tiers already available through Hulu, Paramount+, Peacock, Discovery + and HBO Max. 

In comparison, subscription-based, ad-free video-on-demand (SVOD) subscriptions are projected to rise from 338 million at the end of 2021 to 450 million by 2027. That's a 33% increase over a six-year period, or a 5.5% CAGR.

About a third of U.S. households currently use at least one AVOD. 

Offering a free, ad-supported option is “becoming a standard strategic move for streaming services,” notes Elizabeth Parks, the research firm’s president and CMO.

2 comments about "U.S. Households Using Ad-Supported Streaming Services To Reach 52M By 2027".
Check to receive email when comments are posted.
  1. John Grono from GAP Research, December 9, 2022 at 6:06 p.m.

    Gosh, I wish that I had a crystal ball like the one that can forecast to 2027 other things like it can forecast AVOD.

  2. Ed Papazian from Media Dynamics Inc, December 10, 2022 at 11:47 a.m.

    John, Amazon sells crystal balls---that's where I buy mine.

Next story loading loading..