- DNC Day 1: 'The Best'
Red, White & Blog, Joe Mandese - Tuesday, August 20, 2024
Until Jan. 6, 2021, America had experienced the peaceful transfer of powe ...
- Netflix Boosts Upfront Volume 150% For 2024-25
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
Amy Reinhard, president of advertising, says results were "in line with o ...
- Nielsen: 'Total TV' Sets Another Record: 41.4% Share In July
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
The Paris Olympics helped pushed up viewing results significantly over the Ju ...
- Harris-Walz TV Ads: Prime Time A Big Piece Of The Puzzle
TV Watch, Wayne Friedman - Tuesday, August 20, 2024
TV advertising will come "during high-viewership moments, including high-trafficked prime-time programming" sa ...
- Brand Names: Can Trump, Harris Sell Themselves Into The White House?
TVBlog, Adam Buckman - Tuesday, August 20, 2024
This week, all eyes are on the Democrats as they mount the ...
- Summer Movie Box Office Falls 11%, TV Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Monday, August 19, 2024
Total summer box-office revenue has fallen 11% to $3.3 billion, according ...
- CTV: Quantifying Non-Performance In Performance Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2024
Connected television took on a vibe of performance media as it matur ...
- NFL Goes All In On 'This Is Football Country': A Unifier For The US?
TV Watch, Wayne Friedman - Monday, August 19, 2024
The "This Is Football Country" campaign carries the message that the leag ...
- Duplicitous Anonymity Is Rewarded In New Social-Competition Series
TVBlog, Adam Buckman - Monday, August 19, 2024
A new show adopts the anonymity of social media for a competiti ...
- Federal Court Blocks Venu Sports Start, Grants Fubo Suit Request
Television News Daily, Wayne Friedman - Saturday, August 17, 2024
The new streaming business of live, linear TV sports-focused networks was plann ...
- Gen Z Drawn To Traditional News Media As Election Approaches
Publishers Daily, Ray Schultz - Thursday, August 15, 2024
Cable network news outranks YouTube and local media for this generation. ...
- The Hometown Team: Local Media Outranks Larger News Organizations On Trust
Publishing Insider, Ray Schultz - Thursday, August 15, 2024
YouTube beats "The New York Times," "NPR" and "The Washington Post." ...
- Can Warner Bros. Discovery, Like Paramount, Find A Suitor?
TV Watch, Wayne Friedman - Friday, August 16, 2024
Bernstein Research says equity has continued to decline at the company, wi ...
- TV Poised For Sudden Emergence Of Child Star Content
TVBlog, Adam Buckman - Friday, August 16, 2024
The stories - and sometimes the plight - of former child sta ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Nielsen Adding 'Big Data' To Local Market Ratings In January
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
Nielsen's local TV ratings will add "big data" from set-top boxes a ...
- Brand Avoidance: TV Networks' Controversial Content More Of A Concern
TV Watch, Wayne Friedman - Thursday, August 15, 2024
"We urge people to make decisions on business data and facts," ...
- Revealed! The Golden Guys Of 'The Golden Bachelorette'
TVBlog, Adam Buckman - Thursday, August 15, 2024
It was the moment the world was waiting for: ABC's announcement ...
- An Open Letter To The Advertising Industrial Complex
MediaDailyNews, Tim Love - Wednesday, August 14, 2024
Recent reports of lobbying by social media platforms to thwart online child-safe ...
- The Joy Of A TikTok National Convention
Red, White & Blog, Joe Mandese - Wednesday, August 14, 2024
I once called Democrats' use of TikTok for messaging "peak idiocracy," b ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
Television News Daily, Wayne Friedman - Wednesday, August 14, 2024
TV marketing spend/media value was down by 25% from May 1-August ...
- Exiting Late-Night Talk Shows? Young TV Brands Have Options
TV Watch, Wayne Friedman - Wednesday, August 14, 2024
"I don't know if there will be any late-night television shows ...
- Group Hopes 'Chimp Crazy' Will Raise Awareness Of Primates' Plight
TVBlog, Adam Buckman - Wednesday, August 14, 2024
The Animal Welfare Institute is advancing the cause of primates kept ...
- Q2 U.S. Streaming Consumer Spending Soars 27%
Television News Daily, Wayne Friedman - Tuesday, August 13, 2024
U.S. streaming video consumer subscription spending was $11 billion in Q2 ...
- Satellite TV: Old-School Brands Melding Into Digital?
TV Watch, Wayne Friedman - Tuesday, August 13, 2024
DirecTV has been making a renewed marketing effort for existing and n ...
- First Or Last: What's The Best Time To Hold A Convention?
TVBlog, Adam Buckman - Tuesday, August 13, 2024
Some might argue that a convention held closer to Election Day ...
- Report: People Of Color Well-Represented In Olympic Ads
MAD, Steve McClellan - Friday, August 9, 2024
XR Extreme Reach is keeping track and issued an analysis of t ...
- TikTok Makes It Easier For Film, TV Brands To Reach Fans
MediaDailyNews, Colin Kirkland - Friday, August 9, 2024
TikTok Spotlight invites brands to tap into fan communities while simultaneously promoti ...
- Susan Wojcicki, Innovator Who Urged Google To Acquire YouTube, Dies At 56
MediaDailyNews, Laurie Sullivan - Saturday, August 10, 2024
Susan Wojcicki, an ambitious innovator who wanted to reinvent television at Goog ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...