- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Correction: 4% Viewing Increase For Oscars Vs. 2023
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
In the story "Oscars Soar To Highest Viewing In 4 Years ...
- Oscars II: Kimmel Targeted Trump, But Social Commentary Was Minimal
TVBlog, Adam Buckman - Tuesday, March 12, 2024
Lectures from on-high about social issues were almost completely missing from Sund ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- National Linear TV Ad Market Fell 7% In Q4 2023
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observ ...
- OTT, Streaming Subscription Revenues To Top Legacy Pay TV In 2025
Television News Daily, Wayne Friedman - Friday, March 8, 2024
OTT and streaming subscription revenue for the first time is projected ...
- Oscars Deliver Highest Viewing In 4 Years
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19 ...
- Cable TV Networks Adding Sports To Avoid The Inevitable?
TV Watch, Wayne Friedman - Monday, March 11, 2024
Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, includi ...
- Pacino Was A Puzzler At 96th Oscars On ABC
TVBlog, Adam Buckman - Monday, March 11, 2024
From President Biden on Thursday night to Al Pacino at the Osca ...
- U.S. Streamer Studios Win Just One Oscar With Netflix's Short 'Henry Sugar'
Television News Daily, Wayne Friedman - Monday, March 11, 2024
Netflix won for the live action short film category with "The Wonderf ...
- Disney Sells Out Oscar Spots
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
Disney says it has sold out ad inventory with an average pri ...
- TV Networks, Streaming, Broadband: Happy Partners - Or Frenemies In The Making?
TV Watch, Wayne Friedman - Friday, March 8, 2024
With all the focus on linear TV networks and their owners, ...
- Biden Puts Old-Age Detractors On Notice With Rousing Speech
TVBlog, Adam Buckman - Friday, March 8, 2024
Anyone who tuned into the State of the Union address last nig ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- The New TV Package: Consumers Tucking - Or Ducking - This Bundle?
TV Watch, Wayne Friedman - Thursday, March 7, 2024
When it comes to young consumers and the TV bundle, Disney continu ...
- No Shortage Of Hot Air As Networks Covered Super Tuesday
TVBlog, Adam Buckman - Thursday, March 7, 2024
Tuesday night while watching one of the network's coverage of the prima ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
National TV revenue measurement business will be impacted by linear ad-spending pressu ...
- TV Airing Assurance: Is It Getting Harder For Viewers To Trust?
TV Watch, Wayne Friedman - Wednesday, March 6, 2024
The TVB says local TV news programs are the most trusted, slight ...
- Comscore Integrates Campaign Ratings With YouTube
MediaDailyNews, Laurie Sullivan - Monday, March 4, 2024
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Following The Election Babble: Americans Prefer TV For Their News
Publishing Insider, Ray Schultz - Monday, March 4, 2024
TV is the first choice for those who want to follow t ...
- TV Ad Sales Veteran Lucas Named CRO Of Tubi
Television News Daily, Wayne Friedman - Monday, March 4, 2024
Lucas will report to Fox Corp. President of Ad Sales Jeff Collin ...
- The 'Bundle' That Is The Pairing Of TV Networks And Affiliates
TV Watch, Wayne Friedman - Tuesday, March 5, 2024
Scripps CEO Adam Symson said he had assurances that TV stations wi ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- 'Dune: Part Two' Opens Strong, Boosts Weak Theatrical Market
MediaDailyNews, Wayne Friedman - Sunday, March 3, 2024
The 2024 box office is down 13% year-to-date vs. the year befor ...
- FuboTV Warns New Sports Streamer Could Mean 'Billions' In Damage To Its Business
Television News Daily, Wayne Friedman - Friday, March 1, 2024
Even as a potential new sports streamer poses a major threat ...
- Dish, Sling Continue To Lose Subscribers With Total 4% Decline
Television News Daily, Wayne Friedman - Friday, March 1, 2024
EchoStar, home of Dish Network and Sling TV, is seeing increasingly weakeni ...
- Boring News: Facebook News Exits - TV Taking Up The Slack?
TV Watch, Wayne Friedman - Monday, March 4, 2024
Meta says it will "deprecate" Facebook News in the U.S. and Austral ...