- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- Navigating TV, Streaming Bundles To Lighten The Load: Who Wins?
TV Watch, Wayne Friedman - Thursday, March 21, 2024
"Nobody wants 10 different services," MyBundle CEO Jason Cohen told "The Hollywo ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- 'Jeopardy!' To Mark Well-Earned 60th Anniversary This Month
TVBlog, Adam Buckman - Wednesday, March 20, 2024
The birth date of "Jeopardy!" was March 30,1964. Later this month ...
- Prime Video Consumers Can Proceed With Claims Over 'Buy' Button
MediaDailyNews, Wendy Davis - Monday, March 18, 2024
Amazon must face claims that it violated consumer protection laws in thr ...
- LinkedIn Working On In-App Games
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
LinkedIn is looking to provide its users with simple, puzzle-based experiences simil ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Cable TV Pricing: Up, Down Or Sideways? Content Prognosis For The Long Term
TV Watch, Wayne Friedman - Tuesday, March 19, 2024
DirecTV is offering savings on its monthly subscription if viewers are ...
- Netflix Sets The Seder Table For Passover With 'Moses' Miniseries
TVBlog, Adam Buckman - Tuesday, March 19, 2024
A docudrama about Moses and last year's series on the life ...
- Former Apple Exec Named CEO Of Mega Sports Streaming Venture
Television News Daily, Wayne Friedman - Friday, March 15, 2024
Peter Distad had a ten-year stint at Apple, where he was responsib ...
- Where Your Advertising Work Comes To Life: It's That Time Of Day
TV Watch, Wayne Friedman - Monday, March 18, 2024
TV advertising still has a strong impact on consumers. But when a ...
- ABC Prime Time Is Next Stop For Oprah's Weight-Loss Journey
TVBlog, Adam Buckman - Monday, March 18, 2024
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weig ...
- DirecTV Offers Discount With Bold 'No Locals' TV Station Strategy
Television News Daily, Wayne Friedman - Monday, March 18, 2024
DirecTV says the new consumer plan, called "No Locals," could mean ...
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters
MediaDailyNews, Wayne Friedman - Thursday, March 14, 2024
To extend reach for its Paris Olympics event, NBC will offer ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- PETA Peeved At 'Animal Control' Monkeyshines
TVBlog, Adam Buckman - Friday, March 15, 2024
The nation's best known animal advocates' group thinks a Fox sitcom ...
- Young Streamers Believe They Are Overspending On TV, Video
Advanced TV Insider, Wayne Friedman - Thursday, March 14, 2024
U.S. TV consumers are now spending on average $120 every month ...
- Elon Musk Cancels Don Lemon's New Show On X After One-On-One Interview
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
The former CNN anchor said in a statement that Elon Musk cancel ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- Streaming Hacking Impacts Advertisers, Customers - More To Come?
TV Watch, Wayne Friedman - Thursday, March 14, 2024
How can TV distributors earn even greater consumer-safety trust? We wonder h ...
- New Peacock Drama Is About A Family of Sour 'Apples'
TVBlog, Adam Buckman - Thursday, March 14, 2024
The title of "Apples Never Fall" comes from an old saying sometim ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- TV 'Arms Dealers': Choose Your Programming Weapons Accordingly
TV Watch, Wayne Friedman - Wednesday, March 13, 2024
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global shou ...
- ABC Credits Earlier Oscar Start For Modest Audience Uptick
TVBlog, Adam Buckman - Wednesday, March 13, 2024
This year's Oscars show started an hour earlier at 7 p.m. Easter ...