- Live Cable TV Big Talent Loves... Mondays
TV Watch, Wayne Friedman - Friday, January 26, 2024
Will Jon Stewart, like Rachel Maddow, help Comedy Central attain greater stabili ...
- Unlike MacArthur's Old Soldier, Jon Stewart Won't Fade Away
TVBlog, Adam Buckman - Friday, January 26, 2024
Jon Stewart is returning, MacArthur-like, to "The Daily Show," just in ti ...
- Walmart's Real-Life Ad Fairytale Began In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, January 25, 2024
Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Just Friends: Netflix Back To Licensing From Studios
TV Watch, Wayne Friedman - Thursday, January 25, 2024
Netflix is seeing a return to its roots in its ability ...
- Sturdy, Consistent Wrestling Is A No-Brainer For Netflix
TVBlog, Adam Buckman - Thursday, January 25, 2024
By partnering with the WWE, Netflix is making a sure bet ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next Integration
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
National University began using cross-device measurement and attribution through a partnership betwe ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- Global TV, Movie Production Spend To See 2% Increase In 2024: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Ampere Analysis estimates overall spend for all streaming content will grow ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
No other singular programming event has resulted in as many sign-ups f ...
- As Widespread Layoffs Sweep Across Big Media Companies, Timing Raises Questions
TV Watch, Wayne Friedman - Wednesday, January 24, 2024
Is it really the best time to make cuts when things a ...
- At CNN, In Comes Digital, Out Goes Television
TVBlog, Adam Buckman - Wednesday, January 24, 2024
From now on, CNN will be a "digital-first" news-content company, officially consigni ...
- Supplier Of The Year: OpenAP
Agency of the Year, Joe Mandese - Tuesday, January 23, 2024
While some award-winners tackled the two biggest media challenges facing advertisers ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- Netflix Still The Leader In Releasing New Original TV Seasons
Television News Daily, Wayne Friedman - Monday, January 22, 2024
Netflix released 99 original TV seasons in Q4 2023, a HarrisX surv ...
- Fox's Gambelli Retires, Collins Moves Up To Head Ad Sales
Television News Daily, Wayne Friedman - Monday, January 22, 2024
Veteran media-buying and selling executive Marianne Gambelli is retiring as Fox Cor ...
- Charter Inks Deal For TelevisaUnivision's ViX Streamer Ad Option
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Charter's video distribution business will offer a new version of ViX ...
- Netflix To Get Ad Viewing, Subscriber Boost From T-Mobile Bundle Change
Television News Daily, Wayne Friedman - Wednesday, January 24, 2024
Starting Jan. 24, T-Mobile subscribers who had been getting free Netflix "standar ...
- What Really Moves The Needle For Cord-Cutting These Days?
TV Watch, Wayne Friedman - Tuesday, January 23, 2024
Is cord-cutting still a thing? With 50 million or so legacy p ...
- New Mike Judge Comedy Clobbers Woke NPR Know-It-Alls
TVBlog, Adam Buckman - Tuesday, January 23, 2024
The show is built around a fictional NPR interview show called " ...
- Batter Up! Sofia Vergara Comes Out Swinging
TVBlog, Adam Buckman - Monday, January 22, 2024
Sofia Vergara packs a punch and a baseball bat as a Mia ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Peaked TV: Supply Of Scripted Series Face Their First Crash
MediaDailyNews, Joe Mandese - Friday, January 19, 2024
"2021 and 2022 are the high watermark of 633 - the pinnac ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- For Netflix, Look To Greater Ad-Option Investment: Analyst
Television News Daily, Wayne Friedman - Thursday, January 18, 2024
"We think Netflix's number one initiative for 2024 will be investing ...
- Emmys Take Another Dive To Lowest Total Audience Ever
TVBlog, Adam Buckman - Friday, January 19, 2024
Total audience declined 27% from 2022 -- 4.3 million viewers this ye ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Sinclair Gets $115M Investment From Amazon For Diamond Sports Financial Restructuring
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
Amazon's deal will put its streaming app unit Bally Sports+ in t ...
- New Ad-Option CTV Sign-Ups Top Ad-Free For First Time In November
Television News Daily, Wayne Friedman - Friday, January 19, 2024
November 2023 saw a total 11.2 million ad-supported sign ups representing 5 ...
- Future Of VR Headsets? Please - There Are Big AI Issues To Consider
TV Watch, Wayne Friedman - Thursday, January 18, 2024
Apple is doing all it can with its Vision Pro headsets, maki ...
- CBS's New Comedy Late-Night Series Is No Joke
TVBlog, Adam Buckman - Thursday, January 18, 2024
CBS's new late-night experiment has a comedian host joshing with three gue ...