- PubMatic Adds Direct Access To FreeWheel CTV Inventory
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
On Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'
Television News Daily, Wayne Friedman - Monday, October 16, 2023
Allen Media Group says Weather Channel is the first network to ma ...
- NFL Boosts Broadcast Viewing In September, Prime Video Climbs 7.5%
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
NFL football boosted broadcast networks' total day viewing in September nearly 1 ...
- SAG-AFTRA: The Streaming Dollar Score? Look Backwards For Blockbuster Clues
TV Watch, Wayne Friedman - Tuesday, October 17, 2023
Where does it end? Actors want a share of streaming revenues, a ...
- 'Fall Of The House Of Usher' On Netflix: You've Been Warned
TVBlog, Adam Buckman - Tuesday, October 17, 2023
A viewer warning on the new Netflix series "The Fall of t ...
- Yahoo, LiveRamp Expand Partnership To Scale Addressability
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Brands using the Yahoo DSP can achieve greater reach through Yahoo ConnectI ...
- Swift 'Eras' Film Opening Weekend Box Office Estimated To Hit $150M, Modest TV Spend
Television News Daily, Wayne Friedman - Friday, October 13, 2023
AMC spent a total of $1.9 million for 20 TV ad airin ...
- Seeing FCC Green: Consumer Refunds From Blackouts - Who Pays And Who Cares?
TV Watch, Wayne Friedman - Monday, October 16, 2023
The FCC wants to pay back TV subscribers as a result ...
- ABC Touts 'Golden Bachelor' As Cross-Platform Hit
TVBlog, Adam Buckman - Monday, October 16, 2023
ABC issued a press release October 11 for the premiere of "T ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 Services
Television News Daily, Wayne Friedman - Thursday, October 12, 2023
The range between the top and bottom is estimated to be betwe ...
- Netflix To Take More Ad Operations In House: Analyst
Television News Daily, Wayne Friedman - Friday, October 13, 2023
Netflix will take more ad responsibility in-house away from the Microsoft Xan ...
- We're Your TV Streaming Network - And We Messed Up, Please Pay More
TV Watch, Wayne Friedman - Friday, October 13, 2023
Streaming price hikes seem to send the wrong signals to consumers ...
- Without Scripted Shows, Fall Season Is Network Twilight Zone
TVBlog, Adam Buckman - Friday, October 13, 2023
Now that this fall season of non-scripted shows, game shows and script ...
- 40% Of FAST Users Upped View Time In Past Year
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
And two-thirds of these consumers reduced view time with other TV servi ...
- Google Drops Claim That YouTube TV Is $600 Less Than Cable
MediaDailyNews, Karlene Lukovitz - Wednesday, October 11, 2023
Claim was rejected twice by BBB advertising review bodies. ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV Suppliers
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Dentsu video chief Brad Stockton said seven major TV network groups ha ...
- Netflix To Restructure Animation Unit, Cut Jobs
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
Like rival DreamWorks Animation, Netflix's unit is responding to shifting industry dynam ...
- DoubleVerify, IAS To Verify Instacart RMN Ads
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
Instacart's retail media network currently runs ads from 5,500-plus brands. ...
- FCC Proposal Would Require Rebates For Channel Blackouts
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
A second proposal would require MVPDs to notify the FCC of blackou ...
- Scripps Expects 15% Growth In 2023 TV Station, Local Media Distribution Revenue
Television News Daily, Wayne Friedman - Wednesday, October 11, 2023
Overall, Scripps expects a 40% increase in net distribution revenues from renewa ...
- Shoppable TV Ads Growing? Expand Your Vision - And Concern
TV Watch, Wayne Friedman - Thursday, October 12, 2023
TV networks claim that shoppable TV ads are very effective -- b ...
- On E!, Unknown Reality-TV Villains Are Billed As TV Superstars
TVBlog, Adam Buckman - Thursday, October 12, 2023
TV's reliance on presenting the worst in human behavior gets a n ...
- Independent Streaming Alliance Found To Reach 18M Households
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
The new association tapped iSpot for a third-party audience measurement study ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- Disney Road To D2C Profitability Delayed Until Late 2024: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 11, 2023
Guggenheim Securities media analyst Michael Morris forecasts Disney's D2C business will po ...
- Drama In Sports? A Clock On It Helps, But Look To The Most Important Factor
TV Watch, Wayne Friedman - Wednesday, October 11, 2023
Real-time sports action -- there's nothing like it. A clock ticking do ...
- 'Seinfeld' Revival Rumors Come From Jerry Himself
TVBlog, Adam Buckman - Wednesday, October 11, 2023
It may be just a rumor about nothing, but the word ...
- NHL Season Kicks Off With New Creative, Sponsorships
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Moosehead Breweries, the distributor of Truly Hard Seltzer and Twisted Tea ...