- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Nearly 50% Of Households Stream Without Pay TV, Streaming Penetration Slows In Q3
Television News Daily, Wayne Friedman - Friday, October 20, 2023
Although streaming trends are growing versus pay TV, there is more overa ...
- TV Stations Rejoice As Cable TV Channels Hit Hard Times - More Retrans Money?
TV Watch, Wayne Friedman - Monday, October 23, 2023
Despite an overall down-trending perception of linear TV, big U.S. TV stati ...
- Rise In Streaming Subscription Rates Is Not A Strange Thing
TVBlog, Adam Buckman - Monday, October 23, 2023
As they raise their subscription rates, the major streaming services might g ...
- Google Quietly Tests 'Shop All Deals' Banner
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Google is testing a banner in search results that would enable use ...
- vMVPD Apps Grab 70% Of CTV Device Ad Spend, Hulu Leads N.A. CTV Developers
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Pixalate releases its Q2 vMVPD traffic analysis and CTV developers reports. ...
- 20 Senators Push FCC To Regulate vMVPDs
MediaDailyNews, Karlene Lukovitz - Friday, October 20, 2023
A letter from Sen. Ben Ray Lujan and 19 others backs loc ...
- NFL Players Competing In '28 Summer LA Olympics? No Blocking Right Now
TV Watch, Wayne Friedman - Friday, October 20, 2023
The NFL is mulling the idea of its players participating in t ...
- 'Family Guy' Takes Aim At Reverse Mortgage Ad Guy Tom Selleck
TVBlog, Adam Buckman - Friday, October 20, 2023
Selleck has been the commercial spokesman for mortgage lender American Advisors Gro ...
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
Media 3.0, Joe Mandese - Thursday, October 19, 2023
Analyst and former industry insider Evan Shapiro explains his just-published "Time Spe ...
- Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
MediaDailyNews, Charles Benaiah - Thursday, October 19, 2023
Ozempic is the drug people are using to say no to thin ...
- Paid Sharing Push Will Continue To Drive Netflix Subscriber Growth
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
The password sharing crackdown should continue to help drive substantive subscriber gai ...
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- Netflix Has Highest Subscriber Viewing Time - 33% Higher Vs. Hulu
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
Netflix commands top viewing consumption among its subscribers, according to Bernstein Researc ...
- Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
"Our immediate priority is building our ad membership so that Netflix becom ...
- Cable TV Concerns? Some Small-To-Midsized Networks Counter: We're Growing
TV Watch, Wayne Friedman - Thursday, October 19, 2023
Small to mid-sized linear TV networks may have had a tough ti ...
- Dancing With The Cars: Hyundai Ioniq 5 Was Driving Force On 'DWTS'
TVBlog, Adam Buckman - Thursday, October 19, 2023
A specially-designed Hyundai Ioniq 5 was introduced on "Dancing With the Star ...
- Automotive TV Spending Up 15.4% In September
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
NFL and college football games accounted for over half of the Sep ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
Sponsorships will be offered for series and seasons, as well as li ...
- Paramount To Shut Down Showtime Sports
MediaDailyNews, Karlene Lukovitz - Wednesday, October 18, 2023
Advertisers will lose a familiar option as CBS Sports assumes oversight ...
- Netflix Adds 6.7M U.S. Subscribers, 30% Higher For Ad Option: Antenna
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
Netflix added 6.7 million U.S. subscribers in Q3, according to estimates fr ...
- NBCU: Paris Ad Sales Pacing Ahead Of Previous Olympic Games
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
NBCU says the 2024 Paris Summer Olympics and Paralympic Games are sti ...
- FAST Channels Rising: Still Worried About Ad Frequency And Fatigue?
TV Watch, Wayne Friedman - Wednesday, October 18, 2023
The CTV world, which includes FAST channels, still has to address t ...
- Hulu Breaks Down Barriers With First-Ever All-Gay Ghost-Hunting Show
TVBlog, Adam Buckman - Wednesday, October 18, 2023
In "Living For The Dead," a team of five gay ghost-hunters wi ...
- Toyota, Gatorade Return As Women Sports Summit Sponsors
Marketing Daily, Tanya Gazdik - Tuesday, October 17, 2023
Toyota will announce its eighth class of "Everyday Heroes," which honors organizatio ...
- Disney In Major TikTok Pulse Premiere Ad, Content Hub Deal
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
The partnership, linked to Disney's 100th anniversary, reflects Disney's large reach acro ...
- PubMatic Adds Direct Access To FreeWheel CTV Inventory
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- Watchdog Finds Big Brands Running Ads On Anti-LGBTQ+ YouTube Channels
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
On Tuesday, corporate watchdog Eko plans to install a billboard outside ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'
Television News Daily, Wayne Friedman - Monday, October 16, 2023
Allen Media Group says Weather Channel is the first network to ma ...