- Amazon Ad Dollars Top $12B In Third Quarter
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Amazon smashed Wall Street expectations on Thursday after reporting that its ...
- 'Horror' Of NFTs, Blockchain Are Center Stage On 'Simpsons' H'ween Show
TVBlog, Adam Buckman - Friday, October 27, 2023
Homer tries to capitalize on the skyrocketing value of his son aft ...
- Paramount+ Led Q3 In Share Of Promo Impressions Among Streamers
Advanced TV Insider, Karlene Lukovitz - Wednesday, October 25, 2023
TV ad impressions were up 1.4% overall, but national TV spend w ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Warner Bros. Discovery Restructures Consumer Products Division
MediaDailyNews, Karlene Lukovitz - Wednesday, October 25, 2023
Robert Oberschelp is named head of global consumer products as Pam Liffo ...
- Apple Hikes TV+ Price By $3
MediaDailyNews, Karlene Lukovitz - Thursday, October 26, 2023
Price increase comes as it appears that an ad-supported tier may ...
- Millennials Are Most Open To Ad-Supported VOD
MediaDailyNews, Karlene Lukovitz - Thursday, October 26, 2023
More than two-thirds have ad-supported services, and 21% of those on Netfl ...
- TelevisaUnivision Q3: U.S. Revenue Up 5%, Ad Revenue Slips 1%
Television News Daily, Wayne Friedman - Wednesday, October 25, 2023
Boosted by higher subscription revenue, TelevisaUnivision says there was 5% higher ...
- Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups
Television News Daily, Wayne Friedman - Thursday, October 26, 2023
Although major TV station groups in Q3 are projected to see ...
- Women's Sports Growing On TV, Streaming - But Have A Way To Go
TV Watch, Wayne Friedman - Thursday, October 26, 2023
What is driving the new focus and attention on women's sports? Soci ...
- Rock Hall Of Famers Ready To Roll On Disney+, Not HBO
TVBlog, Adam Buckman - Thursday, October 26, 2023
HBO had the annual "Rock & Roll Hall of Fame Induction Ceremon ...
- The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, October 24, 2023
Segments allow for capturing TV ad exposure down to the local lev ...
- Apple Looks To Turn Its TV App Into An All-Purpose Streaming Hub
MediaDailyNews, Karlene Lukovitz - Wednesday, October 25, 2023
Revamped app to consolidate all content access, buying and channel subscription optio ...
- Heavy Day-To-Day News Followers Continue Trending Down
Television News Daily, Wayne Friedman - Wednesday, October 25, 2023
Heading into next year's election, only 38% of U.S. adults "closely foll ...
- Taylor Swift's Content Legacy May Have Higher Goals: TV, Streaming, Anyone?
TV Watch, Wayne Friedman - Wednesday, October 25, 2023
Now that "Taylor Swift: The Eras Tour" has been a major succes ...
- TV Gears Up To Mark 60th Anniversary Of JFK's Assassination
TVBlog, Adam Buckman - Wednesday, October 25, 2023
Promotional efforts are in full swing for two documentary series coming ne ...
- Don't Run Scared This Spooky Season From Being In The Political Mix
MediaDailyNews, Alaina Donnellon - Tuesday, October 24, 2023
What is the advice for brands looking to stay in the ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- Serial Churners: Hurting Or Helping Premium Streamers?
Television News Daily, Wayne Friedman - Monday, October 23, 2023
Streaming consumers who regularly cancel their premium streaming platforms -- and th ...
- Analyst Brian Wieser Forecasts TV Ad Inventory Will Drop 24% By 2027
Television News Daily, Wayne Friedman - Tuesday, October 24, 2023
Madison and Wall's Brian Wieser says growth of streaming TV usage wi ...
- Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?
TV Watch, Wayne Friedman - Tuesday, October 24, 2023
The rest of the country still needs to choose whether to p ...
- High Stakes For High Society In 'Gilded Age' Concert Hall Battle
TVBlog, Adam Buckman - Tuesday, October 24, 2023
"The Gilded Age" tells the story of the tension in 1880s N ...
- Addressable Gets A Boost From Satellite Carriers
Advanced TV Insider, Karlene Lukovitz - Friday, October 20, 2023
With DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- 47% Of U.S. Households Report Using FASTs Weekly
MediaDailyNews, Karlene Lukovitz - Friday, October 20, 2023
View time for streamers of all types declined in Q3, but FA ...
- 'Flower Moon,' Taylor Swift 'Eras Tour' Score Well With Non-Traditional Movie Measures
MediaDailyNews, Wayne Friedman - Monday, October 23, 2023
"Flower Moon" is expected to make a major appearance in coming wee ...
- Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Digital media will lose one share point, dropping to 48% of loc ...
- Comscore Integrates Roku In Cross-Platform Measurement Solution
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Users can access Roku-specific co-viewing data across ad campaigns on the Ro ...
- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Nearly 50% Of Households Stream Without Pay TV, Streaming Penetration Slows In Q3
Television News Daily, Wayne Friedman - Friday, October 20, 2023
Although streaming trends are growing versus pay TV, there is more overa ...
- TV Stations Rejoice As Cable TV Channels Hit Hard Times - More Retrans Money?
TV Watch, Wayne Friedman - Monday, October 23, 2023
Despite an overall down-trending perception of linear TV, big U.S. TV stati ...