- How Kathy Bates' New 'Matlock' Resembles The Old One
TVBlog, Adam Buckman - Friday, November 3, 2023
Being a TV columnist has its privileges, and the most recent o ...
- FAST Channels Are One Key To Maximizing Reach
Advanced TV Insider, Karlene Lukovitz - Thursday, November 2, 2023
FASTs are also 10.6 times more likely than traditional TV to rea ...
- Disney Explores The Power Of Wishes In Holiday Campaign
Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2023
As it celebrates its 100th anniversary, Disney on Wednesday launched its holid ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin Sparks
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- CBS Sells Out Super Bowl LVIII
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Media agency execs say the NFL has been resilient despite the we ...
- Hilton's 'Immersive' Hallmark Movie Suites Are Over The Top
TVBlog, Adam Buckman - Thursday, November 2, 2023
For Hallmark movie fans, select Hilton hotel suites have been decked o ...
- Amazon Prime No. 1 In U.S. Subs: Paramount+, YouTube Make Gains
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
YouTube Premium entered the top 10 -- the first time services fr ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Disney To Buy Comcast's Hulu Stake For $8.6B
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Disney has acquired Comcast's 33% stake in Hulu for $8.61 billion ...
- Sports TV Is Still 'Premium': But Can I Find It, And At What Cost?
TV Watch, Wayne Friedman - Wednesday, November 1, 2023
Live sports TV is one of the few places for viewers a ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- Peacock Backs Off 'Most Live Sports' Claim
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
DirecTV, a vMVPD, objected to the SVOD's claim of the most li ...
- 59% Of Fans Globally Are Dissatisfied With Sports Content Options
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
More ad-supported options are seen as one answer to fans' struggle ...
- YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast Upfront
Television News Daily, Wayne Friedman - Monday, October 30, 2023
YouTube will have a live presentation - YouTube Brandcast - during upfro ...
- Live Sports Viewers Need New, Shorter Content As Multitasking Grows
Television News Daily, Wayne Friedman - Monday, October 30, 2023
More multitasking behavior from the next generation of younger live sports ...
- Roku Advertising To See Slower 'Rebound'
Television News Daily, Wayne Friedman - Tuesday, October 31, 2023
Roku will see a "slower rebound in video advertising revenue growth compar ...
- Streaming, Digital Media Tech Issues: Not Yesterday's Old-School News
TV Watch, Wayne Friedman - Tuesday, October 31, 2023
After Netflix cancelled a live presentation of "Love Is Blind," the episo ...
- TV's Season Of Imports Continues In November
TVBlog, Adam Buckman - Tuesday, October 31, 2023
Another day, another show imported from overseas to fill TV's content g ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3
Email Insider, Ray Schultz - Monday, October 30, 2023
IBM's Watson product was probably the most-advertised product in Q3. ...
- Consumers Could Save $366 Per Year Via Ad-Supported Streamers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Savings assume switching from premium tiers across an average of nearly ...
- 70% Of Netflix, Disney+, Max Subscribers Still On No-Ads Tiers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Although 18% of respondents report watching no broadcast TV, broadcast TV a ...
- Charter Sees 6% Loss In Cable Video Subscribers, More Disney-Type Deals Coming
Television News Daily, Wayne Friedman - Friday, October 27, 2023
Charter had a major loss in cable video subscriptions of 327,000 custome ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- Streaming 'Everything' Bundle Coming? Linear TV's Demise Closing In
TV Watch, Wayne Friedman - Monday, October 30, 2023
Consumers might really want to have an easier time figuring out t ...
- BravoCon Is Where Bravoholics Meet The Bravolebrities
TVBlog, Adam Buckman - Monday, October 30, 2023
Welcome to Bravo World, where the stars of Bravo's unscripted shows a ...
- 'Freddy's' Scares Up Big Film Opening, With Peacock Release
MediaDailyNews, Wayne Friedman - Monday, October 30, 2023
"Five Nights at Freddy's" overdelivered on box-office revenue at $78 million, wi ...