- NHL Season Kicks Off With New Creative, Sponsorships
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2023
Moosehead Breweries, the distributor of Truly Hard Seltzer and Twisted Tea ...
- New CEO: CNN Too TV-Dependent, 'Nowhere Near Ready' For Future
MediaDailyNews, Karlene Lukovitz - Tuesday, October 10, 2023
While the CNN Max launch is a step forward, the network's digit ...
- LiveRamp Debuts Targeting From Cleanrooms, Identity Resolution From The Cloud
MediaDailyNews, Laurie Sullivan - Tuesday, October 10, 2023
LiveRamp gave brands, publishers, and technology platforms better data collaboration on Tuesda ...
- Paramount Streaming Platforms, Media Ink 'Currency' Measurement Deal With iSpot
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Paramount has struck a deal with iSpot.tv to "measure and transact" nation ...
- Beware Of TV Shows Billed As 'Social Experiments'
TVBlog, Adam Buckman - Tuesday, October 10, 2023
If a new Hulu reality-competition series is to be considered a "soci ...
- Flush With Emails: A Third Of Consumers Say They're Overwhelmed
Email Insider, Ray Schultz - Monday, October 9, 2023
But marketers are investing more and consumers say they're greatly influenced ...
- Disney: NHL TV Season 'Nearly Sold Out'
Television News Daily, Wayne Friedman - Friday, October 6, 2023
Disney says its upcoming NHL season on all its TV networks/streaming platfor ...
- Roll Out The Welcome Mat For Return Of 'Frasier'
TVBlog, Adam Buckman - Monday, October 9, 2023
Anyone interested in observing how a sitcom revival should be done, t ...
- Bad Supply-Path Data Tied To Invalid Traffic Rise
MediaDailyNews, Karlene Lukovitz - Monday, October 9, 2023
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CT ...
- More Legacy TV Carriage Troubles For More Small To Mid-sized Cable Networks?
Television News Daily, Wayne Friedman - Thursday, October 5, 2023
S&P Global Market Intelligence says more niche, small to mid-sized cable ...
- Netflix Still Having Ad-Supported Option Troubles? The Marketplace Decides
TV Watch, Wayne Friedman - Friday, October 6, 2023
Netflix's decision to change its most senior ad sales executives has so ...
- How Does TV Promote Halloween? Let Me Count The Ways
TVBlog, Adam Buckman - Friday, October 6, 2023
ABC promises that its upcoming Halloween competition show "The Great Halloween Frig ...
- AT&T Exploring Sale Of DirecTV Stake: Report
MediaDailyNews, Karlene Lukovitz - Thursday, October 5, 2023
AT&T uses its 70% stake in the standalone DirecTV company to offs ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- WBD Ad Revenue Down 7% In Q4, 8.5% Lower Vs. Last Half Of 2023: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
Guggenheim Securities estimates a 6.8% drop in revenue for Q4 after ...
- Xumo Stream Box Ramps Up: Competition For Roku, Amazon?
Television News Daily, Wayne Friedman - Thursday, October 5, 2023
Comcast Corp./Charter Communications is offering a new streaming set-top device, Xumo Stre ...
- Does Auto Strike TV News Video Work Well With Carmakers' TV Advertising?
TV Watch, Wayne Friedman - Thursday, October 5, 2023
Were car manufacturers just thinking positively about the consumer automobile buying marke ...
- 'Simpsons' Premiere Was Timely Allegory Of Unchecked Power
TVBlog, Adam Buckman - Thursday, October 5, 2023
"The Simpsons" started its 35th season last Sunday with a pointed messa ...
- Redbox, Crackle Parent Chicken Soup May Be Delisted, In 'Active' Sale Talks
MediaDailyNews, Karlene Lukovitz - Tuesday, October 3, 2023
The heavily-in-debt entertainment company was notified that its Nasdaq listing is ...
- Discovery+ Hikes Ad-Free Plan Prices, Netflix Expected To Follow
MediaDailyNews, Karlene Lukovitz - Wednesday, October 4, 2023
Heavily reality/lifestyle-driven Discovery+ hiked its per-month ad-free plan to $9 in U. ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- Consumer Streaming Now Costs $62 A Month, Study Finds
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
From March to June this year, LG Ad Solutions surveyed more th ...
- Go FAST: Find Your Easy - And Lazy - Road To TV Program Discovery
TV Watch, Wayne Friedman - Wednesday, October 4, 2023
FAST services are great when you need to "stumble" upon content. Near ...
- CW's 'Sullivan' Show Is One From The Heart
TVBlog, Adam Buckman - Wednesday, October 4, 2023
The new Canadian-made drama "Sullivan's Crossing" comes to The CW this we ...
- Sports Rights Ownership Fragments As Spend Soars 68%
MediaDailyNews, Karlene Lukovitz - Monday, October 2, 2023
Competition from streamers for sports rights helped push spending across seven maj ...
- FAST Network Growth: It's Easy To Find
Television News Daily, Wayne Friedman - Monday, October 2, 2023
Free Ad-Supported Television (FAST) services are making major gains, partly due ...
- Major League Baseball: National TV Ad Dollars Rise 6%
Television News Daily, Wayne Friedman - Monday, October 2, 2023
With the regular season now complete, Major League Baseball on national ...
- Death Of ATSC 3.0? What's A Local TV Station To Do Now?
TV Watch, Wayne Friedman - Tuesday, October 3, 2023
For U.S. TV stations, future ATSC hopes could be in the tras ...
- Once A CBS Staple, 'Magnum' Tees Up Final 10 Episodes On NBC
TVBlog, Adam Buckman - Tuesday, October 3, 2023
For the second time in 35 years, "Magnum P.I." fans are sayi ...
- Strikes Over? There May Be More Drama Offscreen To Come
TV Watch, Wayne Friedman - Monday, October 2, 2023
Disruption among linear and streaming TV networks and platforms arising from t ...