- Facebook Users Are Monitored By Thousands Of Companies To Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2024
LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provide ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Snap Taps Samba TV As Measurement Partner, Eyes Entertainment Brands
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
The strategic partnership with Samba TV will help entertainment marketers promoting n ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To Adapt
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
Marketers and agencies weigh in to discuss the new tool that defaul ...
- Facebook Collects 'Link History,' Uses Data To Target Ads
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
The opt-out link history archival feature for Android and iOS devices ...
- Malware Restores Deleted Cookies To Break Into Google Accounts
MediaDailyNews, Laurie Sullivan - Tuesday, January 2, 2024
Here's one more reason to say goodbye to tracking browser cookies. ...
- TikTok Claims Non-Users Consent To Tracking On Hulu, Etsy And Other Sites
MediaDailyNews, Wendy Davis - Tuesday, January 2, 2024
TikTok plans to defend itself in a privacy lawsuit by arguing th ...
- Colorado AG Requires Ad Companies To Honor 'Global Privacy Control'
MediaDailyNews, Wendy Davis - Friday, December 29, 2023
Starting in July, online ad companies won't be allowed to serve behavioral ...
- Google Agrees To Settle Privacy Battle Over 'Incognito' Tracking
MediaDailyNews, Wendy Davis - Wednesday, December 27, 2023
Google has agreed to settle claims that it wrongly collected data abo ...
- The Year Of Super Powers, Both Good And Bad
Red, White & Blog, Joe Mandese - Wednesday, December 27, 2023
If 2023 was the year of AI exuberance in the ad a ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Watchdog Weighs In Against Google In Battle Over Chrome Privacy
MediaDailyNews, Wendy Davis - Friday, December 22, 2023
The Electronic Privacy Information Center is urging a federal appeals court ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, December 21, 2023
Brands often encounter challenges in planning timely and relevant campaigns, according ...
- Email By The Yard: A Primer On Metrics
Email Insider, Ray Schultz - Wednesday, December 20, 2023
From the open rate to the bounce rate, email senders must ke ...
- Google Urges Judge To Throw Out Privacy Suit By Online Tax Filers
MediaDailyNews, Wendy Davis - Monday, December 18, 2023
Google is urging a federal judge to dismiss a lawsuit by onli ...
- Google Reveals Chrome's Third-Party Cookie Phaseout Date
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
Google will begin testing a new feature on its Chrome browser, rolli ...
- Calif. Regulators Want To Require Browsers To Offer Universal Opt-Out Commands
MediaDailyNews, Wendy Davis - Monday, December 11, 2023
California's privacy agency wants state lawmakers to require browser developers to off ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Half A Billion Reasons Dobbs Is Pro-Ad Life Too
Red, White & Blog, Joe Mandese - Thursday, November 16, 2023
"It could be $500 million just right there," AdImpact's Kyle Roberts to ...
- TikTok Presses Judge To Toss Privacy Claims Over Pixel Tracking
MediaDailyNews, Wendy Davis - Monday, November 13, 2023
"Plaintiffs point to no misrepresentation that gave anyone a reason to expe ...
- Disney Must Face Privacy Suit Over Oracle Pixel
MediaDailyNews, Wendy Davis - Thursday, November 9, 2023
Disney must face claims that it violated California and Pennsylvania wiretap la ...
- European Regulators Clamp Down On Meta Over Ad Targeting
MediaDailyNews, Wendy Davis - Wednesday, November 1, 2023
Privacy officials in Europe have ordered Meta to stop serving behaviorally target ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Firefox To Roll Out Simplified Global Privacy Control
MediaDailyNews, Wendy Davis - Friday, October 27, 2023
The upcoming version of Mozilla's Firefox browser will include a "Global Priva ...
- Google To Combat Device Fingerprinting By Hiding IP Addresses
MediaDailyNews, Wendy Davis - Monday, October 23, 2023
Google's IP Protection involves masking Chrome users' IP addresses from domains us ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- TikTok Must Face Lawsuit Over Pixel Tracking
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
TikTok must face a privacy lawsuit over allegations that it tracked w ...
- TikTok Tests Centralized In-App Wallet Amidst Indonesia Backlash
MediaDailyNews, Colin Kirkland - Thursday, September 28, 2023
Despite pushback from its biggest market for TikTok Shop, the social med ...