- Programmatic Transparency Concerns Mean Advertisers Prefer 'Traditional' Trading, WFA Study Says
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
More than 70 percent of advertisers prefer the traditional way of ...
- Agency Trading Desks Need To Rethink Pricing Models: Forrester Analyst
Around the Net in Real-Time, Tyler Loechner - Friday, September 5, 2014
Richard Joyce, senior analyst at Forrester, believes agency trading desks will ne ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- Former TBWA Creative Director Says Apple's Awesome Advertising Died With Steve Jobs
Mediapsssst, Richard Whitman - Thursday, September 4, 2014
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thin ...
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
The world's largest buyer of media, WPP Group, is repositioning itself ...
- WPP Rolling Out 'Flexible' Alternative To Xaxis
Around the Net in Real-Time, Tyler Loechner - Friday, August 8, 2014
Advertising Age has reported that WPP is rolling out a "flexible" alternati ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Advertisers Questioning Trading Desk
Around the Net in Real-Time, Tyler Loechner - Friday, July 25, 2014
The Wall Street Journal has posted an article explaining why advertisers a ...
- AOL UK To Trade Online Inventory Programmatically
Around the Net In OMD Europe, Tanya Gazdik - Thursday, July 24, 2014
AOL is to place all of its reserved online inventory into i ...
- Accordant Expands To Europe With London Office
Real-Time Daily, Tyler Loechner - Wednesday, July 9, 2014
Accordant Media, an independent trading desk headquartered in New York City, ...
- West Cary Group Taps MediaMath, Launches In-House Trading Desk
Real-Time Daily, Tyler Loechner - Wednesday, July 9, 2014
West Cary Group, a Richmond, VA.-based marketing agency, this week announced ...
- Xaxis Opens Shop In Moscow, Joins GroupM Russia
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
WPP's Xaxis this week announced the opening of its first office ...
- Cadreon Australia Buying Half Of Video Ads Via 'Programmatic Direct'
Around the Net in Real-Time, Tyler Loechner - Monday, June 23, 2014
AdNews has reported that Cadreon, the trading desk of IPG Mediabrands, ...
- The Bean Counters Are Watching: Programmatic About To Get Scrutinized
Data and Targeting Insider, Steve Smith - Tuesday, June 17, 2014
Programmatic platforms are no longer attracting just chump change. As the investme ...
- Huddled Masses Names Paci COO
Real-Time Daily, Tyler Loechner - Friday, June 13, 2014
Huddled Masses, a "boutique" trading desk, has announced the appointment of Ma ...
- Harmelin Taps TubeMogul For In-House Trading Desk
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Harmelin Media, an independent full-service ad agency, this week announced it h ...
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Xaxis, WPP's largest trading desk, on Thursday announced the launch of ...
- In Programmatic Integration, The Buyers Are In Front -- Again
Programmatic Insider, Matt Prohaska - Friday, May 23, 2014
A recent trend has prompted me to preemptively say I was wro ...
- VivaKi Promotes Bertozzi To EMEA President Of AOD
Around the Net in Real-Time, Tyler Loechner - Tuesday, May 6, 2014
Media Week on Tuesday reported that VivaKi has promoted Marco Bertozzi ...
- 'Real Time Good': PlowShare, Run Launch Programmatic Trading Desk For Non-Profits
RTBlog, Tyler Loechner - Thursday, April 17, 2014
Public Service Advertising firm PlowShare on Thursday announced the launch of ...
- Accordant Media Taps Longo From MediaVest
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
Independent trading desk Accordant Media on Tuesday announced the appointment of Pa ...
- Varick Partners With Mobile DSP Run
Real-Time Daily, Tyler Loechner - Thursday, April 3, 2014
Varick Media Management is expected on Thursday to announce a partnership wi ...
- VivaKi Bringing 'Native' To AOD Trading Desk
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabiliti ...
- DataXu Encouraging Agencies To Build In-House Trading Desks
Real-Time Daily, Tyler Loechner - Thursday, March 27, 2014
DataXu, a demand-side platform (DSP), on Thursday announced a new interface mea ...
- 90% Of Trading Desks Buy Mobile Inventory Via Automation, Ad Spend Set To Double
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
The multi-year "year of mobile" has spilled into 2014, and marketers a ...
- New Trading Desk Focuses On Reaching Multicultural Audiences
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 25, 2014
Advertising Age on Tuesday wrote an article highlighting a new trading de ...
- A6 Acquires Trading Desk ReachLogic
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
A6 Corporation, a Seattle-based Internet marketing data company, has gone coast-to-coast ...
- Xaxis Stays Aggressive, Acquires Bannerconnect
Real-Time Daily, Tyler Loechner - Monday, February 3, 2014
WPP's largest trading desk, Xaxis, on Monday announced it has acquired Bannerconnec ...
- Xaxis, 24/7 Finalize Merger
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Xaxis, WPP's largest trading desk, today announced that its merger with 24 ...
- From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Keith Gooberman is hanging up his hat at Varick Media Management a ...