- VivaKi Promotes Bertozzi To EMEA President Of AOD
Around the Net in Real-Time, Tyler Loechner - Tuesday, May 6, 2014
Media Week on Tuesday reported that VivaKi has promoted Marco Bertozzi ...
- 'Real Time Good': PlowShare, Run Launch Programmatic Trading Desk For Non-Profits
RTBlog, Tyler Loechner - Thursday, April 17, 2014
Public Service Advertising firm PlowShare on Thursday announced the launch of ...
- Accordant Media Taps Longo From MediaVest
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
Independent trading desk Accordant Media on Tuesday announced the appointment of Pa ...
- Varick Partners With Mobile DSP Run
Real-Time Daily, Tyler Loechner - Thursday, April 3, 2014
Varick Media Management is expected on Thursday to announce a partnership wi ...
- VivaKi Bringing 'Native' To AOD Trading Desk
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabiliti ...
- DataXu Encouraging Agencies To Build In-House Trading Desks
Real-Time Daily, Tyler Loechner - Thursday, March 27, 2014
DataXu, a demand-side platform (DSP), on Thursday announced a new interface mea ...
- 90% Of Trading Desks Buy Mobile Inventory Via Automation, Ad Spend Set To Double
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
The multi-year "year of mobile" has spilled into 2014, and marketers a ...
- New Trading Desk Focuses On Reaching Multicultural Audiences
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 25, 2014
Advertising Age on Tuesday wrote an article highlighting a new trading de ...
- A6 Acquires Trading Desk ReachLogic
Real-Time Daily, Tyler Loechner - Tuesday, February 11, 2014
A6 Corporation, a Seattle-based Internet marketing data company, has gone coast-to-coast ...
- Xaxis Stays Aggressive, Acquires Bannerconnect
Real-Time Daily, Tyler Loechner - Monday, February 3, 2014
WPP's largest trading desk, Xaxis, on Monday announced it has acquired Bannerconnec ...
- Xaxis, 24/7 Finalize Merger
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Xaxis, WPP's largest trading desk, today announced that its merger with 24 ...
- From The Desk Of Keith Gooberman: Top Trader Makes Bid For Independence
Real-Time Daily, Tyler Loechner - Monday, January 20, 2014
Keith Gooberman is hanging up his hat at Varick Media Management a ...
- Don't Tell Anyone, But The Secrets Of Ad Technology Are Being Shared
RTBlog, Tyler Loechner - Monday, January 20, 2014
It didn't take long for the industry to begin reshaping itself. Kei ...
- The 'Private Trading Desk' Model
RTBlog, Tyler Loechner - Thursday, December 5, 2013
Will more and more brands do what Lenovo just did -- ma ...
- Mobile Ad Net StartMeApp Acquires Trading Desk AdNubo
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
StartMeApp, a mobile advertising network, has announced its acquisition of digital advertisi ...
- Accordant Steps Into Audio RTB, Partners With Triton
Real-Time Daily, Tyler Loechner - Thursday, October 17, 2013
Independent media trading desk Accordant Media on Thursday announced a partnership wi ...
- VivaKi Adds Two To Brand Relations Division, Promotes Delaney
Real-Time Daily, Tyler Loechner - Wednesday, October 2, 2013
Publicis' VivaKi on Tuesday announced the additions of Andy Cogbill and Robe ...
- Trading Desks Getting Just Five Cents Of Every Dollar
Around the Net in Real-Time, Tyler Loechner - Friday, September 27, 2013
Adweek wrote that a panel on the final day of Advertising We ...
- Exchange Lab, TubeMogul Partner For Video Buys In Canada, UK, US
Real-Time Daily, Tyler Loechner - Thursday, September 26, 2013
The Exchange Lab, a trading desk with a focus in automated buyin ...
- AOL, Microsoft, Yahoo Up Premium Ad Buying Through Programmatic API
Online Media Daily, Laurie Sullivan - Tuesday, September 24, 2013
AOL, Microsoft and Yahoo want the industry to adopt programmatic premium ...
- Study Finds Rise In DSPs Not A Death Knell For Ad Nets
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
The Rubicon Project this morning released a report conducted with Econsultancy ...
- IAB Offers Ad Ops Certification For Digital Marketing Pros
Online Media Daily, Mark Walsh - Thursday, September 12, 2013
With the rise of programmatic trading, digital advertising has become more relia ...
- The Trade Desk's Andrew Tu: DSPs Should Power Desks, Not Compete
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 3, 2013
ClickZ yesterday posted a Q&A with The Trade Desk's APAC head, Andr ...
- Liau To Lead VivaKi's Second International AOD Hub
Real-Time Daily, Tyler Loechner - Tuesday, September 3, 2013
Publicis' VivaKi today announced the launch of a new "Activation Center" f ...
- Epom Opens RTB Department With Trading Desk In The Works, Taps StrikeAd's Rakytskyy To Lead Charge
Real-Time Daily, Tyler Loechner - Thursday, August 15, 2013
Epom, a global ad management company based in Ukraine, this week launch ...
- Agencies Quietly Begin Using Programmatic Platform To Buy TV, Billions Already Served
MediaDailyNews, Joe Mandese - Thursday, August 8, 2013
In a development bound to send ripples across both Madison Avenue a ...
- Accordant Adds Two To Senior Team (Again)
Real-Time Daily, Tyler Loechner - Wednesday, August 7, 2013
A little more than a month after adding two executives, independent med ...
- JellyFish To Invest In RTB Trading Desk After Loan From Barclays
Around the Net in Real-Time, Tyler Loechner - Wednesday, July 31, 2013
The Drum has reported that the JellyFish Group is set to inve ...
- Real-Time With Chris Paul, Vivaki's GM of AOD, On New Hires
RTBlog, Tyler Loechner - Tuesday, July 30, 2013
In Publicis news that doesn't have to do with the Omnicom merge ...
- French Trading Desk To Double Down On Programmatic Video, Partners With TubeMogul
Real-Time Daily, Tyler Loechner - Wednesday, July 24, 2013
Even overseas, more and more advertisers are seeing the benefits of applyi ...