- Programmatic Explained In A Short Video
Around the Net in Real-Time, Sean Hargrave - Wednesday, September 30, 2015
The Drum has teamed with the Trade Desk for a series ...
- Programmatic Market Trends Show It's The Data, Stupid
Real-Time Daily, Joe Mandese - Tuesday, August 25, 2015
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- New Omnicom Trading Desk CEO Not A Fan Of Marketers Taking Programmatic In-House
Mediapsssst, Richard Whitman - Wednesday, August 5, 2015
Omnicom has just hired former Merkle GM of Digital Media Megan Pagliu ...
- Xaxis CEO Says His Agency Trading Desk Is Not A Trading Desk
Mediapsssst, Richard Whitman - Wednesday, July 22, 2015
So we all know that an agency tracing desk is a pla ...
- Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
London Blog, Sean Hargrave - Friday, July 17, 2015
Data and transparency are key to the calling of so many glob ...
- Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House
Real-Time Daily, Joe Mandese - Tuesday, June 2, 2015
The programmatic media-buying marketplace is growing rapidly, but it is rising fast ...
- VivaKi, Post-Reshuffle
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 27, 2015
Publicis Groupe decentralized VivaKi, its agency trading desk, earlier this year, a ...
- Business Insider Launches Publishing Trading Desk
Around the Net in Real-Time, Tyler Loechner - Monday, May 18, 2015
Business Insider has launched a publisher trading desk, using technology from Rubic ...
- IPG's Cadreon, TubeMogul Team To Build TV Buying Software
Around the Net in Real-Time, Tyler Loechner - Monday, May 11, 2015
The Wall Street Journal has reported that Cadreon, IPG Mediabrands' trading des ...
- SMG, ZenithOptimedia Combine Programmatic Trading Desks
Around the Net in Real-Time, Tyler Loechner - Friday, May 1, 2015
Mumbrella has reported that two Publicis agencies -- Starcom MediaVest Group a ...
- Accordant Opens Chicago Office, Adds 2 To Help Lead
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Accordant Media, an independent trading desk, has announced the opening of ...
- Brand Safety - The Big Guys Get It, Why Not The Independents?
London Blog, Sean Hargrave - Tuesday, February 24, 2015
Brand safety will be the focus of today's IAB seminar as ...
- VMM Taps Tremor For Programmatic Video
Real-Time Daily, Tyler Loechner - Wednesday, February 18, 2015
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
London Blog, Sean Hargrave - Tuesday, February 17, 2015
Moving RTB-buying experts out of its specialist technology developer, VivaKi and ...
- VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media Agencies
Mediapsssst, Richard Whitman - Monday, February 16, 2015
Publicis Group's VivaKi is decentralizing its trading desk model and will distribu ...
- Real-Time With Keith Gooberman On Launching An Independent Trading Desk
RTBlog, Tyler Loechner - Tuesday, February 17, 2015
Just over one year ago, Keith Gooberman, former VP of trading a ...
- Omnicom And Channel 5 Spat Intensifies
Around the Net In MAD London, Sean Hargrave - Thursday, February 5, 2015
Tensions between Omnicom and Channel 5 ratcheted up last week when t ...
- 100 Xaxis Accounts To Use Datorama In 2015
Real-Time Daily, Tyler Loechner - Wednesday, December 3, 2014
Xaxis, GroupM's largest trading desk and audience-buying platform, has partnered with Datoram ...
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop th ...
- Xaxis And Vivaki Claim Shift To In-House Programmatic 'Not Happening'
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Xaxis global chief executive Brian Lesser and Vivaki president, AOD and Nor ...
- I'm Going To Cross-Device Target You By Matching Online Search Behavior
SearchBlog, Laurie Sullivan - Thursday, October 30, 2014
Cross-device targeting relies on anonymous information that transfers from a click li ...
- Xaxis Names Yoshii Country Manager, Japan
Real-Time Daily, Tyler Loechner - Tuesday, October 21, 2014
WPP's Xaxis this week announced the appointment of Sawoto (Stephan) Yoshii ...
- Visible Measures Brings Native Ad Support To DSP
Real-Time Daily, Tyler Loechner - Tuesday, October 14, 2014
Visible Measures has announced the addition of native ad capabilities to i ...
- Publicis Teams VivaKi, Health Media Group To Bring Programmatic To Pharma Industry
Real-Time Daily, Tyler Loechner - Wednesday, October 8, 2014
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Heal ...
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- We're No Longer Waiting To See Ad Tech's Impact
RTBlog, Tyler Loechner - Monday, September 22, 2014
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Agencies Paying The Price For Programmatic Shortsightedness
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 16, 2014
"Ad agencies trying to lure marketers to use their programmatic ad uni ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Varick Media Management on Monday announced its foray into the "programmatic nativ ...
- 'Programmatic Reform' Is Needed: 360i's Belsky
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 10, 2014
Jared Belsky, president of digital agency 360i, wrote an article published ...