- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop th ...
- Xaxis And Vivaki Claim Shift To In-House Programmatic 'Not Happening'
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Xaxis global chief executive Brian Lesser and Vivaki president, AOD and Nor ...
- I'm Going To Cross-Device Target You By Matching Online Search Behavior
SearchBlog, Laurie Sullivan - Thursday, October 30, 2014
Cross-device targeting relies on anonymous information that transfers from a click li ...
- Xaxis Names Yoshii Country Manager, Japan
Real-Time Daily, Tyler Loechner - Tuesday, October 21, 2014
WPP's Xaxis this week announced the appointment of Sawoto (Stephan) Yoshii ...
- Visible Measures Brings Native Ad Support To DSP
Real-Time Daily, Tyler Loechner - Tuesday, October 14, 2014
Visible Measures has announced the addition of native ad capabilities to i ...
- Publicis Teams VivaKi, Health Media Group To Bring Programmatic To Pharma Industry
Real-Time Daily, Tyler Loechner - Wednesday, October 8, 2014
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Heal ...
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- We're No Longer Waiting To See Ad Tech's Impact
RTBlog, Tyler Loechner - Monday, September 22, 2014
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Agencies Paying The Price For Programmatic Shortsightedness
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 16, 2014
"Ad agencies trying to lure marketers to use their programmatic ad uni ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Varick Media Management on Monday announced its foray into the "programmatic nativ ...
- 'Programmatic Reform' Is Needed: 360i's Belsky
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 10, 2014
Jared Belsky, president of digital agency 360i, wrote an article published ...
- Programmatic Transparency Concerns Mean Advertisers Prefer 'Traditional' Trading, WFA Study Says
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
More than 70 percent of advertisers prefer the traditional way of ...
- Agency Trading Desks Need To Rethink Pricing Models: Forrester Analyst
Around the Net in Real-Time, Tyler Loechner - Friday, September 5, 2014
Richard Joyce, senior analyst at Forrester, believes agency trading desks will ne ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- Former TBWA Creative Director Says Apple's Awesome Advertising Died With Steve Jobs
Mediapsssst, Richard Whitman - Thursday, September 4, 2014
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thin ...
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
The world's largest buyer of media, WPP Group, is repositioning itself ...
- WPP Rolling Out 'Flexible' Alternative To Xaxis
Around the Net in Real-Time, Tyler Loechner - Friday, August 8, 2014
Advertising Age has reported that WPP is rolling out a "flexible" alternati ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Advertisers Questioning Trading Desk
Around the Net in Real-Time, Tyler Loechner - Friday, July 25, 2014
The Wall Street Journal has posted an article explaining why advertisers a ...
- AOL UK To Trade Online Inventory Programmatically
Around the Net In OMD Europe, Tanya Gazdik - Thursday, July 24, 2014
AOL is to place all of its reserved online inventory into i ...
- Accordant Expands To Europe With London Office
Real-Time Daily, Tyler Loechner - Wednesday, July 9, 2014
Accordant Media, an independent trading desk headquartered in New York City, ...
- West Cary Group Taps MediaMath, Launches In-House Trading Desk
Real-Time Daily, Tyler Loechner - Wednesday, July 9, 2014
West Cary Group, a Richmond, VA.-based marketing agency, this week announced ...
- Xaxis Opens Shop In Moscow, Joins GroupM Russia
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
WPP's Xaxis this week announced the opening of its first office ...
- Cadreon Australia Buying Half Of Video Ads Via 'Programmatic Direct'
Around the Net in Real-Time, Tyler Loechner - Monday, June 23, 2014
AdNews has reported that Cadreon, the trading desk of IPG Mediabrands, ...
- The Bean Counters Are Watching: Programmatic About To Get Scrutinized
Data and Targeting Insider, Steve Smith - Tuesday, June 17, 2014
Programmatic platforms are no longer attracting just chump change. As the investme ...
- Huddled Masses Names Paci COO
Real-Time Daily, Tyler Loechner - Friday, June 13, 2014
Huddled Masses, a "boutique" trading desk, has announced the appointment of Ma ...
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Xaxis, WPP's largest trading desk, on Thursday announced the launch of ...
- Harmelin Taps TubeMogul For In-House Trading Desk
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Harmelin Media, an independent full-service ad agency, this week announced it h ...
- In Programmatic Integration, The Buyers Are In Front -- Again
Programmatic Insider, Matt Prohaska - Friday, May 23, 2014
A recent trend has prompted me to preemptively say I was wro ...