- SMG, ZenithOptimedia Combine Programmatic Trading Desks
Around the Net in Real-Time, Tyler Loechner - Friday, May 1, 2015
Mumbrella has reported that two Publicis agencies -- Starcom MediaVest Group a ...
- Accordant Opens Chicago Office, Adds 2 To Help Lead
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Accordant Media, an independent trading desk, has announced the opening of ...
- Brand Safety - The Big Guys Get It, Why Not The Independents?
London Blog, Sean Hargrave - Tuesday, February 24, 2015
Brand safety will be the focus of today's IAB seminar as ...
- VMM Taps Tremor For Programmatic Video
Real-Time Daily, Tyler Loechner - Wednesday, February 18, 2015
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- Programmatic And RTB Are Now Mainstream -- Just Ask Publicis
London Blog, Sean Hargrave - Tuesday, February 17, 2015
Moving RTB-buying experts out of its specialist technology developer, VivaKi and ...
- VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media Agencies
Mediapsssst, Richard Whitman - Monday, February 16, 2015
Publicis Group's VivaKi is decentralizing its trading desk model and will distribu ...
- Real-Time With Keith Gooberman On Launching An Independent Trading Desk
RTBlog, Tyler Loechner - Tuesday, February 17, 2015
Just over one year ago, Keith Gooberman, former VP of trading a ...
- Omnicom And Channel 5 Spat Intensifies
Around the Net In MAD London, Sean Hargrave - Thursday, February 5, 2015
Tensions between Omnicom and Channel 5 ratcheted up last week when t ...
- 100 Xaxis Accounts To Use Datorama In 2015
Real-Time Daily, Tyler Loechner - Wednesday, December 3, 2014
Xaxis, GroupM's largest trading desk and audience-buying platform, has partnered with Datoram ...
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're Not
London Blog, Sean Hargrave - Thursday, November 20, 2014
As RTB executives meet in London to discuss programmatic, let's drop th ...
- Xaxis And Vivaki Claim Shift To In-House Programmatic 'Not Happening'
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Xaxis global chief executive Brian Lesser and Vivaki president, AOD and Nor ...
- I'm Going To Cross-Device Target You By Matching Online Search Behavior
SearchBlog, Laurie Sullivan - Thursday, October 30, 2014
Cross-device targeting relies on anonymous information that transfers from a click li ...
- Xaxis Names Yoshii Country Manager, Japan
Real-Time Daily, Tyler Loechner - Tuesday, October 21, 2014
WPP's Xaxis this week announced the appointment of Sawoto (Stephan) Yoshii ...
- Visible Measures Brings Native Ad Support To DSP
Real-Time Daily, Tyler Loechner - Tuesday, October 14, 2014
Visible Measures has announced the addition of native ad capabilities to i ...
- Publicis Teams VivaKi, Health Media Group To Bring Programmatic To Pharma Industry
Real-Time Daily, Tyler Loechner - Wednesday, October 8, 2014
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Heal ...
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index v ...
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Varick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- We're No Longer Waiting To See Ad Tech's Impact
RTBlog, Tyler Loechner - Monday, September 22, 2014
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoi ...
- Agencies Paying The Price For Programmatic Shortsightedness
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 16, 2014
"Ad agencies trying to lure marketers to use their programmatic ad uni ...
- Varick Enters 'Programmatic Native' Space, Partners With 3 Native Ad Companies
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
Varick Media Management on Monday announced its foray into the "programmatic nativ ...
- 'Programmatic Reform' Is Needed: 360i's Belsky
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 10, 2014
Jared Belsky, president of digital agency 360i, wrote an article published ...
- Programmatic Transparency Concerns Mean Advertisers Prefer 'Traditional' Trading, WFA Study Says
Around the Net In MAD London, Sean Hargrave - Tuesday, September 9, 2014
More than 70 percent of advertisers prefer the traditional way of ...
- Agency Trading Desks Need To Rethink Pricing Models: Forrester Analyst
Around the Net in Real-Time, Tyler Loechner - Friday, September 5, 2014
Richard Joyce, senior analyst at Forrester, believes agency trading desks will ne ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- Former TBWA Creative Director Says Apple's Awesome Advertising Died With Steve Jobs
Mediapsssst, Richard Whitman - Thursday, September 4, 2014
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thin ...
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
MediaDailyNews, Joe Mandese - Wednesday, August 27, 2014
The world's largest buyer of media, WPP Group, is repositioning itself ...
- WPP Rolling Out 'Flexible' Alternative To Xaxis
Around the Net in Real-Time, Tyler Loechner - Friday, August 8, 2014
Advertising Age has reported that WPP is rolling out a "flexible" alternati ...
- Havas Inks Deal With AOL To Use New Programmatic Platform
Real-Time Daily, Tyler Loechner - Monday, July 28, 2014
Affiperf, the global trading desk of Havas, on Monday announced it h ...
- Advertisers Questioning Trading Desk
Around the Net in Real-Time, Tyler Loechner - Friday, July 25, 2014
The Wall Street Journal has posted an article explaining why advertisers a ...
- AOL UK To Trade Online Inventory Programmatically
Around the Net In OMD Europe, Tanya Gazdik - Thursday, July 24, 2014
AOL is to place all of its reserved online inventory into i ...