Tag results for "trading desk"
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European ExpansionSovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- IPG's Cadreon Bulks Up On Advanced TV, Not 'Programmatic' TVAdExchanger reports that Interpublic Group is recruiting for at least five n ...
- As Marketers Take Ad Tech In-House, Complexity FollowsApparently taking ad-tech functions in-house isn't all its cracked up to b ...
- L'Oreal USA Aims To Bring Programmatic Trading In-HouseYet another marketer is bringing programmatic trading in-house--this time, it's L'Oreal US ...
- Agency Trading Desk Decentralization: Coming Soon?With programmatic commanding an increasing share of marketing budgets, trading desk knowled ...
- AdTheorent's Josh Walsh: Attribution Measurement Will Get Stronger in 2016AdTheorent's Josh Walsh says attribution measurement will get stronger in 2016 a ...
- Everything You Wanted To Know About Programmatic But Were Afraid To AskThe Drum's clever video series covers the formation of in-house agency trading des ...
- Videology, TubeMogul And The Trade Desk Are Top-Ranked In Forrester Video DSP Wave ReportTubeMogul, Videology and The Trade Desk topped Forrester's Video DSP Wave Repor ...
- Starting Your Own Programmatic Trading Desk: Five Things You Need To KnowBooyah Advertising, a full-service Denver-based agency, is an interesting case study ...
- Factual, The Trade Desk Partner For Location-Based Mobile AdvertisingLocation firm Factual announced a partnership with demand-side platform The Trade De ...
- Programmatic Explained In A Short Video The Drum has teamed with the Trade Desk for a series ...
- Programmatic Market Trends Show It's The Data, StupidSome of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- New Omnicom Trading Desk CEO Not A Fan Of Marketers Taking Programmatic In-HouseOmnicom has just hired former Merkle GM of Digital Media Megan Pagliu ...
- Xaxis CEO Says His Agency Trading Desk Is Not A Trading DeskSo we all know that an agency tracing desk is a pla ...
- Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many ReviewsData and transparency are key to the calling of so many glob ...
- Musical Chairs: Client Seats Surpass Agencies, Take Trading In-HouseThe programmatic media-buying marketplace is growing rapidly, but it is rising fast ...
- VivaKi, Post-ReshufflePublicis Groupe decentralized VivaKi, its agency trading desk, earlier this year, a ...
- Business Insider Launches Publishing Trading DeskBusiness Insider has launched a publisher trading desk, using technology from Rubic ...
- IPG's Cadreon, TubeMogul Team To Build TV Buying SoftwareThe Wall Street Journal has reported that Cadreon, IPG Mediabrands' trading des ...
- SMG, ZenithOptimedia Combine Programmatic Trading DesksMumbrella has reported that two Publicis agencies -- Starcom MediaVest Group a ...
- Accordant Opens Chicago Office, Adds 2 To Help LeadAccordant Media, an independent trading desk, has announced the opening of ...
- Brand Safety - The Big Guys Get It, Why Not The Independents?Brand safety will be the focus of today's IAB seminar as ...
- VMM Taps Tremor For Programmatic VideoVarick Media Management (VMM), the agency trading desk inside MDC Partners, ...
- Programmatic And RTB Are Now Mainstream -- Just Ask PublicisMoving RTB-buying experts out of its specialist technology developer, VivaKi and ...
- VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media AgenciesPublicis Group's VivaKi is decentralizing its trading desk model and will distribu ...
- Real-Time With Keith Gooberman On Launching An Independent Trading DeskJust over one year ago, Keith Gooberman, former VP of trading a ...
- Omnicom And Channel 5 Spat IntensifiesTensions between Omnicom and Channel 5 ratcheted up last week when t ...
- 100 Xaxis Accounts To Use Datorama In 2015Xaxis, GroupM's largest trading desk and audience-buying platform, has partnered with Datoram ...
- Programmatic's Problems With Brands Are Simple - Let's Stop Pretending They're NotAs RTB executives meet in London to discuss programmatic, let's drop th ...
- Xaxis And Vivaki Claim Shift To In-House Programmatic 'Not Happening'Xaxis global chief executive Brian Lesser and Vivaki president, AOD and Nor ...
