Around the Net

L'Oreal USA Aims To Bring Programmatic Trading In-House

Yet another marketer is bringing programmatic trading in-house--this time, it's  L'Oreal USA. Ad Age reports a person familiar with the matter confirmed L'Oreal is looking to build an in-house trading desk. A L'Oreal spokeswoman declined to comment.

Read the whole story at Advertising Age »

Next story loading loading..