TubeMogul, Videology and The Trade Desk topped Forrester's Video DSP Wave Report. AdExchanger notes that TubeMogul scored strong ratings from customers for its data sourcing and management
capabilities. In addition, because its main focus is brand marketers, its private marketplaces with large TV networks enabled buyers to plan digital video campaigns alongside linear TV schedules.
Videology was cited for optimizing reach and frequency across video and TV buys, though it focuses on serving both advertisers and publishers. The Trade Desk received the highest customer satisfaction
ratings “with good, solid segmenting, tracking and measurement of campaigns across the board,” said Jim Nail, principal analyst at Forrester. Challenges remain: “The biggest thing
large advertisers are struggling with is how to use digital video and TV in combination, not just digital video by itself,” Nail said.
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