Tag results for "trading desk"
- More Defections At Rubicon Project As President, 6 Other Execs DepartIt's been a helluva ride over the last few months for Rubic ...
- WPP's Kinetic Automates Out-Of-Home Media TradingKinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it ...
- Omnicom's Accuen Trading Desk Sees Solid Growth In Q4While the forces of consolidation continue to roil the ad tech water ...
- Sharethrough Integrates With Sizmek Mobile-First DSPNative advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integrati ...
- Agency Trading Desks Still Dominate Programmatic Agency trading desks continue to be the dominant model for programmatic ...
- Look For More Audience-Based Selling, While TV Needs To Use First-Party DataAudience-based selling will continue to gain a foothold in 2017 because the ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-HouseSome marketers have brought programmatic services in-house, but that doesn't mean th ...
- Rubicon Project Loses Two Key Executives After November Layoffs Of 19% Of Its StaffThe Business Insider reports that Rubicon Project has seen two more high-profi ...
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audienc ...
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at lea ...
- OpenX Expands Executive Team, Hires Chief Financial Officer And Chief People OfficerProgrammatic ad marketplace OpenX announced the appointments of Eric W. Muhlheim ...
- Programmatic To Grow 31% In 2017, Ahead Of All Other Channels Programmatic advertising will grow 31% in 201 -- faster than all oth ...
- Sharethrough Names Ad-Tech Vet Alex White VP, Product MarketingNative advertising supply-side platform Sharethrough named Alex White to the newly creat ...
- The Trade Desk Opens UpThe Trade Desk's IPO provides a unique opportunity to see both h ...
- On Opening Day, The Trade Desk's Stock Closes At $30.10 Per ShareThe Trade Desk had a coming-out party of sorts on Wednesday wh ...
- The Trade Desk Has Raised The Price Range For Its IPODemand-side platform The Trade Desk and amended its filing with the Securiti ...
- The Trade Desk Begins Trading, On NasdaqThe Trade Desk (TTD) is now a public company. It began tradi ...
- The Trade Desk's S-1 Reveals Projected ValuationThe Trade Desk filed an amended S-1 this week that reveals ...
- Rubicon Aims To Break Down Divide Between Programmatic And Direct Buying Rubicon Project announced the launch of Guaranteed PMPs (private marketplaces) at i ...
- A Q & A With The Trade Desk's New CMO Mark KirschnerThe Trade Desk named Mark Kirschner to the role of CMO earli ...
- Digital Agency Longtail Eyes In-House Programmatic MarketSydney- and Perth-based digital agency Longtail is moving into programmatic consulting ...
- The Trade Desk Names Mark Kirschner Chief Marketing OfficerThe Trade Desk, Inc. on Monday appointed Mark Kirschner chief marketing offic ...
- AppNexus Appoints Gabriel Weintraub Chief EconomistAd-tech firm AppNexus on Monday announced it had appointed Gabriel Weintraub chi ...
- Unpacking The Trade Desk's S-1 FilingOn its blog, ThomVest Ventures attempts to interpret and explain The Tra ...
- Wunderman's Caspar Schlickum On His Mission To Unite Creative And TechWunderman last month said its APAC operations would be helmed by Xax ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- Is the M&A Market In Ad Tech And Martech Heating Up A Bit?Digital video marketplace Teads said it's raised $47 million in new de ...
- Adsquare Expands Global Portfolio, Collaborates With The Trade DeskMobile data exchange Adsquare is launching a partnership with The Trade Des ...
- Oracle And Edmunds.com Launch Exclusive Data RelationshipOracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- In Q1, Omnicom's Accuen Adds $25M In New RevenueIt was a good Q1 for Omnicom's Accuen trading desk, since programmat ...
