The Trade Desk (TTD) is now a public company. It began trading Wednesday on The Nasdaq Stock Market.
The Trade Desk's CEO Jeff Green, will also lead the closing bell ceremony at 4 p.m. today to celebrate the company’s public offering (IPO). The ceremony is viewable on live stream.
Ad tech firm The Trade Desk is a software as a service, cloud-based platform that ad buyers can use to create, manage, and optimize data-driven digital advertising campaigns across all ad formats and devices.