Around the Net
Programmatic Explained In A Short Video
- The Drum, Wednesday, September 30, 2015 10:36 AM
The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. First up is programmatic trading. IAB figures released this summer show that programmatic accounted for almost GBP1bn (GBP960m) of UK spend in 2014 -- 45% of the online and mobile display total. IAB (US) figures put 2014 spend at $10.1bn - 52% of display and 20% of total Internet advertising revenue.
