• by Tyler Loechner  @mp_tyler, February 18, 2015

Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Wednesday announced it has tapped Tremor Video as its preferred partner for programmatic video advertising. VMM will use Tremor’s demand-side platform (DSP), VideoHub, to buy video ad inventory.

“As our clients look to invest more of their advertising budgets in video, it was crucial for us to select a partner that truly understands the video landscape,” stated Paul Rostkowski, president of VMM. “Tremor Video has a long history of working in the premium video space, with a particular focus on viewability, performance and analytics, and we leverage VideoHub’s technology to access video inventory programmatically for our clients.”