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WPP Rolling Out 'Flexible' Alternative To Xaxis

Advertising Age has reported that WPP is rolling out a “flexible” alternative to Xaxis, the agency’s programmatic trading desk.

For advertisers that have been less accepting of Xaxis’ business model -- “particularly when it come to signing non-disclosure agreements -- the WPP media agency network is willing to be a little more flexible,” writes Advertising Age, “It’s now building a less constrictive alternative that it hopes will keep clients from moving their programmatic operations in-house.”

Read the whole story at Advertising Age »

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