- Airbnb's Focus Changes From Search To Brand Marketing, It's Paying Off
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 10, 2022
Airbnb said its strategy of slashing the amount spend on advertising and investi ...
- Booking.com Pays Tribute To 'Smokey Bear' With Getaway, Donation
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2022
Following a one-time guest stay at the property, Booking.com will donate ho ...
- American Airlines Phasing Out First Class On International Flights
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 24, 2022
American Airlines plans to switch its first-class seats to business class ...
- Harbour Selected As Brand, Creative Partner For Away Resorts
Accounts on the Move, Fern Siegel - Friday, October 21, 2022
There will be a new brand positioning launch in 2023. ...
- Amex-Delta Take Off With 'Yellowstone' Cast
Out to Launch, Fern Siegel - Friday, October 21, 2022
The new extension features "Yellowstone" actors Luke Grimes, Jen Landon and Den ...
- Las Vegas Positioned As Adult Fare, Ads Suggest Ditching The Kids
MAD, Fern Siegel - Thursday, October 20, 2022
The Las Vegas Convention and Visitors Authority has launched its latest creati ...
- Study: Consumers Cutting Travel Out Of Holiday Budgets
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2022
Still, survey also shows determination to celebrate, with Deloitte forecasting that overa ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
MAD, Steve McClellan - Friday, October 14, 2022
Celebrity Cruises has been ramping up spending of late as the crui ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 America ...
- General Motors, Hertz Partner On EV Rentals
Marketing Daily, Tanya Gazdik - Tuesday, September 20, 2022
Each rental experience will increase purchase consideration for EVs, says GM Cha ...
- Marriott, Chase Partner With Pinterest For Contest
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2022
The "Boundless Bucket List" contest was developed to drive awareness of t ...
- Four Seasons Debuts Rebrand, Redefines 'Luxury' To Exceed Guest Expectations
MAD, Fern Siegel - Friday, September 2, 2022
"The future of luxury will be driven by data and insights a ...
- Walking By: Consumer Foot Traffic Remains Sluggish In Many Categories
Email Insider, Ray Schultz - Wednesday, August 31, 2022
The indications are that people are still doing much of their shoppi ...
- Traveler's SOS: Airlines And Hotels Need SMS And Email To Address Aggravation
Email Insider, Ray Schultz - Monday, August 29, 2022
Nearly all consumers said they would not use an airline or hot ...
- Google Airbrushed Environmental Impact In Search Flights Carbon Calculator, Experts Say
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
Google has made changes that affect the carbon calculator embedded in t ...
- Government Website Aims To Empower Travelers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 22, 2022
The U.S. government is launching an interactive website Sept. 2 that wi ...
- Away Co-Founder Joins Yahoo Board
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 19, 2022
The co-founder and CEO of Away, a premium suitcase and travel accessori ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Rakuten Travel Research Shows How Consumers Search For Deals
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 17, 2022
Rakuten Advertising's recent travel research shows 44% of travelers plan to spe ...
- 'Cosmopolitan' Launches Travel Booking Service: CosmoTrips
Publishers Daily, Ray Schultz - Monday, August 15, 2022
The new service is designed for Gen-Zers and millennals, who are n ...
- Travel Biz Looks To Older Labor Pool
Around the Net In Brand Marketing, Phyllis Fine - Sunday, August 14, 2022
"The travel industry, "facing significant labor shortages," has begun to hire old ...
- Consumers Navigate 'New Normal' In Travel
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
Horizon Media finds concern about the riskiness of travel has declined alongsi ...
- Airstream, REI Partner For Special Edition Travel Trailer
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
The model includes recycled materials, as well as features to help custome ...
- CDC No Longer Reporting COVID-19 Cases On Cruise Ships
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 25, 2022
The U.S. Centers for Disease Control & Prevention has ended a progr ...
- Booking.com Launches TikTok Account With Sweepstakes
Marketing Daily, Tanya Gazdik - Friday, July 22, 2022
New research from Booking.com reveals over half (58%) of U.S. travelers a ...
- Trump Golf Venues Push TV Messaging, Host New LIV Golf Tournaments
Television News Daily, Wayne Friedman - Friday, July 15, 2022
Trump Golf is making a TV marketing push to re-establish its positi ...
- Post-Pandemic Play: The Rebirth Of Live Entertainment
MediaDailyNews, Maxine Gurevich - Monday, July 11, 2022
People are now ready to dive fully into live events, and th ...