- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- Digital Octopus: Some Consumers Are Buying Almost Everything Online
Email Insider, Ray Schultz - Thursday, June 15, 2023
Shoppers, 44% of whom spend 2-3 hours a day online, are buyi ...
- CBS Cedric Video Show Is Last Vestige Of COVID-Era TV
TVBlog, Adam Buckman - Thursday, June 1, 2023
A vestige of the COVID-19 television era returns for a new speci ...
- Active Adult Users Tweeting Less In The U.S., Many Plan To Abandon Twitter
Digital News Daily, Colin Kirkland - Wednesday, May 17, 2023
New findings from Pew Research Center reveal how adult Twitter users ...
- TikTok's #NewMusic Hub Highlights Trending Artists
Digital News Daily, Colin Kirkland - Monday, May 15, 2023
The #NewMusic Search Hub, which showcases trending songs from new and establish ...
- Personal Perks: Consumers Are Spending On Small Luxury Items In A Shaky Economy
Email Insider, Ray Schultz - Wednesday, May 3, 2023
Texting was on the rise in Q1, producing 28% more revenue year-over-yea ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- YouTube Highlights 'Analog Horror' As A New Trend
Performance Marketing Insider, Laurie Sullivan - Friday, April 28, 2023
There has been a spike in content posted to YouTube that ...
- Tinuiti Data Shows Amazon's Share Of Google Shopping Impressions Rose
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 26, 2023
Ad investment slowed in second-half 2022, while year-ago comparisons declined, according ...
- Sprout Social Launches Hub For Social Media, Marketing Execs
Digital News Daily, Colin Kirkland - Tuesday, April 25, 2023
Sprout Social is launching "The Arboretum," a community platform where social med ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 25, 2023
Ad spend slowed on retail media sites in Q1 2023 vs. t ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This Season
TV Watch, Wayne Friedman - Monday, April 24, 2023
Marketplace and upfront media agency analyst Brian Wieser says there is ...
- Crumbl Cookie's Popularity Commands Respect
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 17, 2023
Expensive giant Crumbl cookies in a fancy pink box are all t ...
- Instagram Reels Targets Creators With New Updates, Trends Section
Digital News Daily, Colin Kirkland - Friday, April 14, 2023
Reels will feature a dedicated destination for trending audio and hashtags, n ...
- Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse Suppliers
MAD, Steve McClellan - Monday, April 10, 2023
The ANA study revealed that 56% of respondents indicated that interest ...
- How Hyundai And Kevin Bacon Outsmarted The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2023
"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...
- Living History: What's Fueling Retail's Intense 'Now-Stalgia'
Retail Insider, Sarah Mahoney - Tuesday, April 4, 2023
How could Gen Z be longing for something it never experienced? N ...
- Google Introduces Ads Transparency Center
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
The searchable hub of all ads served from verified advertisers working wi ...
- Crocs Pandemic-Era Popularity Surge Continues
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 27, 2023
While the popularity of other popular pandemic-era brands like Peloton, Etsy a ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- Photo-Sharing App Bets On Retro, Targets Users Fed Up With Instagram
Digital News Daily, Colin Kirkland - Wednesday, March 22, 2023
Instagram rival Hipstamatic has redesigned its app to meet user needs.Without a ...
- Phygital Phantoms, Aliens And Other Mobile Mysteries Of The Week
Mobile Insider, Joe Mandese - Thursday, March 2, 2023
Independent agency SCS calls "phygital phantoms" a new mobile consumer archetype. ...
- Email's Delicate Balance: It's Popular For Buying, But Watch Out For The Creep Factor
Email Insider, Ray Schultz - Wednesday, February 22, 2023
Email and mobile stand out in ecommerce sales, with price the ma ...
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 13, 2023
The NFL expects this Super Bowl will set viewing records. Samba ...
- Today's 'TV Watch' By Stephen Colbert, Sort Of
TV Watch, Joe Mandese - Tuesday, February 14, 2023
Greetings, my beloved viewers (and TV industry execs who may or m ...
- BlackRock Supports Investing In The Metaverse 'Here And Now'
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
BlackRock says the metaverse will change "work and play" with virtual meeting ...
- Run Rabbit Run: What One Analyst In China Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 29, 2023
Alaris Consulting Group in Shanghai published a report Sunday predicting trends a ...
- Email Use, Online Sales Grew in Q4 2022: Study
Email Marketing Daily, Ray Schultz - Friday, January 27, 2023
Brands relied on owned media as the cost of acquisition increased, Klavi ...
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2023
While total YouTube spend increased just 3% YoY in Q4 2022, ...