- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Performance Marketing Insider, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- Stifling Tech Stacks: Naysayers Often Block Needed Improvements
Email Insider, Ray Schultz - Tuesday, September 27, 2022
Many feel new tools are too expensive or cannot be integrated, commercetoo ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Indeed Partners With Insider To Create Interactive Hub For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
The interactive editorial hub will help SMBs improve their process for recruitin ...
- Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails
Email Insider, Ray Schultz - Wednesday, September 14, 2022
Millennials do almost all of their e-commerce buying online, more than th ...
- Almost Half Of All Americans Can't Afford Their Former Lifestyle
Email Marketing Daily, Ray Schultz - Thursday, August 18, 2022
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. ...
- Omnicom Levels Up, Launches Gaming Practice
MAD, Steve McClellan - Monday, August 15, 2022
The new focus on gaming is driven mostly by big growth ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?
TV Watch, Wayne Friedman - Friday, July 29, 2022
YouTube Q2 ad revenues were up just 4% -- slightly under analyst ...
- Durability Of SEO In Key Economic Moments
Performance Marketing Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Post-Pandemic Play: The Rebirth Of Live Entertainment
MediaDailyNews, Maxine Gurevich - Monday, July 11, 2022
People are now ready to dive fully into live events, and th ...
- Creators Will Play Crucial Role In The Metaverse, New Study Suggests
Digital News Daily, Colin Kirkland - Thursday, July 7, 2022
If the metaverse materializes into a globally adopted reality, creator marketing wi ...
- Study Breaks Down Trends In Cryptocurrency Spending For Retailers
Digital News Daily, Colin Kirkland - Wednesday, July 6, 2022
A new study from Software Advice provides retailers with insights into t ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- 72% Of U.S. Travelers Choose Destination Based On Personalized Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
Ad trends data from AdTheorent found 57% of U.S travelers consider themselv ...
- Buying Trends And The Future Of Cannabis Advertising
Digital News Daily, Colin Kirkland - Wednesday, June 1, 2022
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked wi ...
- NP Digital Acquires Keyword Tool AnswerThePublic To Give Marketers Visual View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to gi ...
- Q1 Marked Streaming Inflection Point, Including Significant Revenue Slowdown
Video Insider, Karlene Lukovitz - Tuesday, May 17, 2022
U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% ...
- OAAA Forms 'Brand Council,' Will Advise, Shape, Beta Test Emerging Out-of-Home Media
MediaDailyNews, Joe Mandese - Wednesday, May 4, 2022
The association described the council's process as a series of "closed-door sessio ...
- Mother's Day Performance Lifts All Boats, Including CPCs, Conversion Rates
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 4, 2022
Bryan Cano, director of media strategy at StitcherAds, said that by analyzi ...
- Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds
Email Insider, Ray Schultz - Friday, April 29, 2022
Adobe advises candidates applying for jobs in marketing and IT to stu ...
- Consumers Haven't A Clue About The Metaverse, Study Shows
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
Almost half of consumers have never heard of the metaverse, and f ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 21, 2022
Many people working from home find their work and personal lives a ...
- Amazon Paid Clicks Identify These Real-World Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Experiential Spending Is Recovering Faster Than Retail: NPD
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
Merchandise sales have exceeded those of 2019, but show a certain flatnes ...
- Happy Trails: Horizon Study Examines Resurgent Appeal Of The American West
Mediapsssst, Richard Whitman - Thursday, March 24, 2022
According to the report, the resurgence of Western themes in entertainment, p ...