- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...
- Omnicom Media Group Finds Trend Toward 'Conscious Consumerism'
Mediapsssst, Richard Whitman - Tuesday, March 15, 2022
The report, from Omnicom Media Group UK, analyzes 75 evolving themes ...
- Adobe, Microsoft, Google Say Consumers Packing Bags To Travel
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 16, 2022
Search volume typically rises in March, according to Microsoft Advertising. Despite pandem ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Twitter Trends Report Highlights Crypto, Self-Care, and Climate Change
Digital News Daily, Colin Kirkland - Tuesday, March 8, 2022
The report highlights topics Twitter found most noteworthy in its analysis ...
- Reddit, IPG Mediabrands Announce Global Enterprise Partnership Agreement
Performance Marketing Insider, Laurie Sullivan - Thursday, March 3, 2022
Reddit's partnership with IPG Mediabrands gives the agency real-time access to informati ...
- The Trends Reports Are Coming - What Now?
MediaDailyNews, Ben Nilsen - Thursday, February 17, 2022
We should know about trends, read them and form our own educat ...
- How A Late Super Bowl Affected Valentine's Day Social Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 14, 2022
How did the late Super Bowl affect advertising? StitcherAds found the conversi ...
- Survey Finds Nearly Half of U.S. Viewers Plan To Watch The SB Via Digital Channels
Mediapsssst, Richard Whitman - Wednesday, February 9, 2022
The survey, from Adtaxi, found that just over half (51%) plan ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Winterberry Group, which supports advertising, marketing and media growth initiatives, released n ...
- Will The Metaverse Kill Off Mobile Phones?
Mediapsssst, Richard Whitman - Thursday, January 13, 2022
David Jones, CEO The Brandtech Group, believes it will. And once ...
- Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
A new study by Pinterest shows that 75% of male respondents pl ...
- Why 2022 Will Be The Year Of The Marketer (And The Consumer)
MAD, John Mergen - Friday, January 7, 2022
The strides we've made over the last year, and the new opportuniti ...
- The COVID-19 Feelings Report
MediaDailyNews, Valerie Moizel - Tuesday, January 4, 2022
Do brands benefit from denial? Should brands give people an emotional esca ...
- NFTs Boom In 2022, Fill A Void For Brands Looking To Connect With Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 29, 2021
Non-fungible tokens -- digitally reproducible photos, videos, and audio -- will fi ...
- The Great App Advertising Exodus -- Or Not
Mobile Insider, Joe Mandese - Thursday, December 23, 2021
A new report asserts mobile app developers will abandon advertising as ...
- A Longer-Term Perspective On Informa - And Frankly, A Lot Of Media Companies
Publishing Insider, Tony Silber - Thursday, December 23, 2021
There's a pattern in media: Rapid buildups through acquisition - and th ...
- Travel And Entertainment Saw Huge Transaction Hikes On Black Friday, Cyber Monday
Email Marketing Daily, Ray Schultz - Tuesday, December 21, 2021
Retail was relatively flat, compared with 2020, Accertify reports. ...
- Amidst Dramatic SEO Swings, What Marketers Should Expect In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
BrightEdge, known for its SEO focus, on Monday released insights on Bla ...
- Expect Political Awareness, Viewer Engagement To Rise In 2022
TV Watch, Wayne Friedman - Monday, December 20, 2021
Political advertising is predicted to break more records next year, all ...
- Kids Are Biggest Influencers To Parents, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Merkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Stitch Fix, Ulta Trend Predictions: Violet Hair, Death Of The Business Suit
Marketing Daily, Sarah Mahoney - Wednesday, December 15, 2021
In a new poll from Stitch Fix, a third of respondents s ...
- Google Points To These Marketing Trends For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
To help advertisers make the transition into the new year, Google highligh ...
- Ahead in '22: Dopamine Dressing, Modern Resumes, Digital Blue
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 9, 2021
Pinterest, Etsy and Pantone all released trend reports hinting at a mo ...
- Pinterest Looks Ahead With 2022 Not-Yet-Trending Report
Digital News Daily, Colin Kirkland - Thursday, December 9, 2021
Pinterest's report highlights trends, local spotlights, new demographic information, and other opportuniti ...
- After Moving, Consumers Are Ready To Try New Brands
Research Intelligencer, - Thursday, December 9, 2021
Low interest rates and remote work during the pandemic led to great ...
- 5 Trends Set To Disrupt Health Marketing In 2022
MediaDailyNews, Andrea Palmer - Wednesday, December 8, 2021
It's been a year of explosive growth and incredible upheaval in healt ...
- A 'New York Times' Initiative Looks At Past Stories On The Future
Publishing Insider, Tony Silber - Wednesday, December 8, 2021
"Hindsight," a collection of reports examines how people of years past expect ...
- Despite An Early Start, Digital Holiday Sales Pushed Cyber Week To New High
Performance Marketing Insider, Nina Lentini - Wednesday, December 1, 2021
The digital holiday buying spree is starting earlier every year -- o ...