- Pandemic, Brand Citizenship, Consumer Identifiers Will Shape 2022 Media Strategies
Research Intelligencer, - Tuesday, November 30, 2021
Likening the current period to past times of crisis and recession th ...
- Why Omnicom Has A Bad Case Of Typoglycemia
RTBlog, Joe Mandese - Monday, November 29, 2021
One can only imagine what went through John Wren's head when ne ...
- Google Local News Features For Search Gives Publishers Visibility
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 16, 2021
Google has released search features to give more visibility to local ne ...
- Budgets Show Spending Across All Social Networks: Trends For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 10, 2021
The data shows a big increase in "improving the employee experience" a ...
- New Research Charts How Digital News Consumption Eclipsed Traditional Channels
Publishing Insider, Tony Silber - Wednesday, November 10, 2021
Pew finds a large majority of U.S. adults (84%) say they g ...
- Microsoft Advertising First-Party Data Uncovers Consumer Attitudes
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 3, 2021
Ads often target people who see them anyway, so finding consumers a ...
- Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
Search & Performance Marketing Daily, Jim Yu - Wednesday, October 20, 2021
A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends ...
- Newspaper Industry On The Brink, Losing Ads, Coverage And Staff
Publishing Insider, Tony Silber - Monday, October 18, 2021
Gutted newsrooms are unable to perform their most basic functions, like coveri ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will a ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by produ ...
- Comcast Corp. Isn't Aiming For Big Growth - Yet
TV Watch, Wayne Friedman - Monday, September 20, 2021
Perhaps Comcast's reticence is to see when and whether the fast-moving marketpla ...
- Alden Global Capital Closes Richmond, Virginia's 'Style Weekly'
Publishers Daily, Ray Schultz - Thursday, September 9, 2021
Newspaper started in 1982 closed on Tuesday, drawing quick fire within t ...
- Gannett To Close 6 Weeklies In Upstate New York
Publishers Daily, Ray Schultz - Friday, September 3, 2021
Staff will remain to work on daily digital sites run by "T ...
- Trends: Where To Eat? 'At Home' Still Winning
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 2, 2021
"Home is where we eat most of our meals, whether we prepa ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of citi ...
- Report: News Outlets Returning To Local Ownership
Publishers Daily, Ray Schultz - Wednesday, July 28, 2021
Gannett has unloaded some smaller newspapers, and Alden Global Capital could we ...
- Back-To-School Spending Rises, But Looks Different This Fall
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
Writing materials, apparel, hygiene products, and electronics are some of the t ...
- Research: Food Brands Keep Losing Power, As Ingredients Mean More
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 26, 2021
People are shopping for attributes that mean more to them than brand ...
- Google Shows Marketers What Organic Search Traffic Declines Look Like
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google search advocate Daniel Waisberg categorizes various types of website organic traff ...
- Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?
TV Watch, Wayne Friedman - Tuesday, July 20, 2021
Fox Corp. will get into the game, launching Fox Weather later th ...
- It's National Ice Cream Day. What's Your Favorite Flavor?
MAD, Steve McClellan - Sunday, July 18, 2021
Pattern89, which uses AI to analyze ad trends from a global databas ...
- Q2: New U.S. SVOD Subs Slowed Sharply, Netflix Lost Share, Amazon On A Roll
Advanced TV Insider, Karlene Lukovitz - Friday, July 16, 2021
Amazon and newcomer Discovery+ bucked the ...
- Trump Slump Hampers 'The Atlantic's' Revenue Goals
Publishing Insider, - Thursday, July 15, 2021
To be profitable, The Atlantic would need to boost revenue to $1 ...
- Big-City Newspapers Are Written For, Dependent On White Audiences
Publishers Daily, Ray Schultz - Tuesday, July 13, 2021
A new analysis contends that pre-existing wealth gaps feed the whiteness ...
- Barry Diller: Movie Business 'Is Finished.' Define Finished.
TV Watch, Wayne Friedman - Tuesday, July 13, 2021
Streaming and Amazon's purchase of MGM are harbingers of the future. ...
- Study: Publishers See Global Economy As Biggest Future Challenge
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
Most foresee a decline in display advertising for the industry overall, b ...
- July 4 Ad Trends: Pools In, Fireworks Out
Mediapsssst, Richard Whitman - Friday, July 2, 2021
A heatwave scorching the west is likely to alter plans for firework ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide duri ...
- Global Group Calls For A 'New Deal' For Journalism
Publishers Daily, Ray Schultz - Tuesday, June 22, 2021
The Working Group For the Sustainability of Journalism says we are head ...
- It's Not TV, It's TKO
TV Watch, Joe Mandese - Wednesday, June 23, 2021
Today's column was inspired by two stories: A report from GroupM calculati ...