- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lo ...
- Andreessen Horowitz's 'Future' Site Won't Threaten Tech Publishers
Publishing Insider, - Wednesday, June 16, 2021
'Future' is an outgrowth of the firm's efforts to write blogs abo ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and T ...
- 5 Search Trends That Are Here To Stay
Search & Performance Marketing Daily, Jim Yu - Thursday, May 20, 2021
Every aspect of how people work, live, shop and relax has be ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exerci ...
- The Digitized Future Is Here
Digital News Daily, Kelsey Robinson - Tuesday, May 4, 2021
As new shopping formats are adopted at scale, marketers are asking wh ...
- How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends
Search & Performance Marketing Daily, Jim Yu - Wednesday, April 28, 2021
Although COVID-19 cases are dropping in many states, life isn't back ...
- Zillow's Site Traffic Rises As Advertising Declines
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Some 48.6% of respondents to a study said they would rather sear ...
- Lee Enterprises CEO Touts Local News Coverage, Dodges Layoff Questions
Publishers Daily, Ray Schultz - Wednesday, April 21, 2021
Kevin Mowbray supports the safe-harbor legislation now in Congress that would all ...
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
Video Insider, Karlene Lukovitz - Monday, April 19, 2021
The good news: Just 3% of those cancelling video services are n ...
- Lee Enterprise To Cut Staff, Sell Real Estate At Virginia Paper
Publishers Daily, Ray Schultz - Tuesday, April 13, 2021
The cuts represent 20% of unionized staff at 'The Roanoke Times,' t ...
- 'WSJ' Editors Suggest Coverage To Reach More Diverse Audiences
Publishing Insider, - Wednesday, April 14, 2021
Topics that over-index to these target audiences include environment, career, consumer product ...
- Top 10 Newspapers See Print Circ Fall By Double Digits During The Pandemic
Publishers Daily, Ray Schultz - Friday, April 9, 2021
'USA Today' took the biggest hit, and 'The Wall Street Journal' w ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Social Media Is Ubiquitous, Younger Demos More Active On Instagram, Snapchat
Publishers Daily, Ray Schultz - Wednesday, April 7, 2021
Instagram is utilized by 71% of young adults and Snapshot by ...
- Small Kansas City Paper Runs A Blank Front Page To Dramatize Its Fight To Stay Alive
Publishers Daily, Ray Schultz - Friday, March 26, 2021
"The Northeast News" has "a 60-day lifespan if something doesn't change," t ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven year ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- Nature Boy Forever? Consumers Forecast To Continue Outdoorsy Trend
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 24, 2021
"Consumers have found refuge in the industry during the pandemic, and th ...
- McKinney's New Food Trends Report
Mediapsssst, Richard Whitman - Tuesday, March 23, 2021
On the agency's trends list: AI-driven technologies are beginning to drive fo ...
- Pinterest's 'Travel Personas' -- How Do Searches Add Up?
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 23, 2021
Pinterest grouped travel-related searches into eight unique "travel personas" to help markete ...
- Legislator Challenges Alden Takeover Of 'The Hartford Courant' With Bill Mandating State Influence
Publishers Daily, Ray Schultz - Friday, March 19, 2021
Alden, for merciless cost-cutting, is being challenged. But the measure is oppos ...
- Dentsu Looks At Evolving Consumer Trends To 2030
Mediapsssst, Richard Whitman - Thursday, March 18, 2021
The research is based on in-depth interviews with futurists, academics, authors a ...
- Future To Combine 'Multichannel News,' 'Broadcast+Cable'
Publishers Daily, Ray Schultz - Tuesday, March 16, 2021
The change will take place on April 1. The TV category ...
- Have More People Become More Awful?
Media Insider, Gord Hotchkiss - Tuesday, March 16, 2021
There seems to be a little more ignorance in the world, ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company ma ...
- Ford Trends Report Finds Consumers Resilient
Drive Time, Tanya Gazdik - Monday, February 22, 2021
Ford and other companies are interested to know what changes will sti ...
- Pandemic Accelerated Shift To Digital, And Nobody Is Going Back: Study
Digital News Daily, Ray Schultz - Wednesday, February 17, 2021
Almost all business executives agree that COVID-19 sped up their transformation, Amplitu ...
- The 'Bridgerton' Effect On TikTok
Marketing Insider, Kathy Sheehan - Tuesday, February 16, 2021
Fans of Netflix's most-watched original series are flocking to content like t ...