- TV Stations Offer Mini-Newscasts to Woo Viewers
Around the Net In Media, Joan Voight - Monday, October 12, 2009
Newscasts running from 2½ to 12 minutes are finding viewers from Detro ...
- Showtime Preps 'Dexter' Webisodes
Around the Net In Media, Joan Voight - Monday, October 12, 2009
Following the season four premiere of "Dexter," Showtime is putting together ...
- Twitterverse Reels Over NBC's 'Southland' Cancellation
Around the Net In Media, Joan Voight - Monday, October 12, 2009
NBC's surprise decision to sack "Southland" has ticked off the Twitterverse ...
- Clarification: 'Rachael Ray's 30-Minute Meals' On Food Net
MediaDailyNews, - Friday, October 9, 2009
A MediaDailyNews article titled "Bernstein: Cable To Record Solid 2009" on Oc ...
- NBC's Less-Obvious Concerns: Medical Premiums And Typefaces
TV Watch, Wayne Friedman - Monday, October 12, 2009
With critical darling "Southland" out the door, and Jay Leno firmly i ...
- 12-Year-Old Creates Commercial For New Wii Game In U.K.
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
...
- Invitation Only: Select Nielsen Clients To Meet On Plan To Integrate Online Viewing Into TV Ratings
MediaDailyNews, Joe Mandese - Friday, October 9, 2009
Nielsen has invited a small group of its most influential clients ...
- Late-Night Viewers Look For Late-Night Subject Matter; Letterman Delivers
TV Watch, Wayne Friedman - Friday, October 9, 2009
Adult topical material is the stuff of late-night television. In that regar ...
- Timberland Effort Ties PRO Boots To Finding Work
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2009
Visitors to its microsite can not only check out the product's innovati ...
- Screen Play: Nielsen Meetings To Address Cross-Platform Initatives
MediaDailyNews, Joe Mandese - Thursday, October 8, 2009
With some of its biggest clients backing a new coalition whose missi ...
- Ovation TV To Launch HD Simulcast Channel in '10
MediaDailyNews, - Wednesday, October 7, 2009
Ovation TV, dedicated to art and contemporary culture, will launch an ...
- Analyzing TV 'On-Air' Promos With Online Ad Metrics
Online Spin, Dave Morgan - Thursday, October 8, 2009
n the online ad world, so much is measurable. You can kn ...
- Media Insights Q&A with Rentrak's Bill Livek
TV Board, Charlene Weisler - Thursday, October 8, 2009
Data and consumer segmentation has become pivotal in the current media landsca ...
- New TV Upfront Markets: Early Or Late, But Always Moving
TV Watch, Wayne Friedman - Thursday, October 8, 2009
News flash: The upfront just ended. (Wait, it's mid-October!) Actually just t ...
- Bibendum Is Coming, Bibendum Is Coming
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
Bibendum, the puffy Michelin Man made of inner tubes, is the st ...
- Episode 8: Hate And Kisses. Foreign Affairs. What's That Smell?
Mad Blog, - Wednesday, October 7, 2009
Parts of Souvenir" left me feeling as cranky as Pete and Bett ...
- Michelin Global Campaign Stars ... Michelin Man
Marketing Daily, - Tuesday, October 6, 2009
The ads have a retro feel with a thematic tie to poste ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Powermat Lets The Chargers Do The Talking
Marketing Daily, Aaron Baar - Tuesday, October 6, 2009
The company is targeting new technology early adopters, as well as hea ...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- Hallmark Kicks Off Event Programming
MediaDailyNews, - Tuesday, October 6, 2009
Hallmark Channel is broadening its event programming by acquiring cable rights ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Bearing The Bull Or Baring the Bull: A Need For Set Top Box Straight Talk
TV Board, Mitch Oscar - Tuesday, October 6, 2009
The set top box realm is clicking. I don't mean the zillio ...
- TV's Ad Sound Check: Not Hearing You Through All The Noise
TV Watch, Wayne Friedman - Tuesday, October 6, 2009
For some time now, savvy TV marketers/programmers have been jolting viewers ...
- Merrill's Bull Comes Stompin' Back
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
Bank of America, the new owners of the Merrill Lynch Wealth Manageme ...
- Pistachio Industry Hopes To Sell Nuts With Sexual Innuendo
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
In the wake of a devastating product recall last spring, the pistach ...
- Cable's Fall Push Falls Flat So Far
Around the Net In Media, Joan Voight - Sunday, October 4, 2009
Cable's attempt for a fall land grab from the broadcast networks h ...
- American Gets Window Seat With 'Iron Chef'
Marketing Daily, - Saturday, October 3, 2009
American is the featured travel partner for "The Next Iron Chef." Througho ...
- Subaru, MTVN Effort Aligns Legacy With Legacy
Marketing Daily, Karl Greenberg - Friday, October 2, 2009
"We were developing themed programming around gay history, and we believed picki ...
- Kudelski Bids To Acquire OpenTV
MediaDailyNews, - Monday, October 5, 2009
Cheseaux, Switzerland-based Kudelski Group this morning made a tender offer to acqui ...