• October 3, 2009

American Airlines is launching an advertising program with the Food Network around "The Next Iron Chef," which premiered Oct. 4.

American is the featured travel partner for "The Next Iron Chef." Throughout the season, it will fly chefs from Los Angeles to Tokyo to New York. American Airlines Cargo is also featured. Dallas-based TM Advertising, American's AOR, developed the program with the airline and network.

American plans to highlight its global network and premium services, Chefs' Conclave members, celebrity consulting chefs and wine consultant.--Karl Greenberg