- Anheuser Signs For Unique 'SNL' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
"SNL" will feature highlights from "SNL" viewing parties that will be host ...
- After 2 Years, Gap Returns To TV Advertising
Marketing Daily, - Thursday, October 15, 2009
After a two-year hiatus, Gap Inc. says it is returning to ...
- Cheers: Bud Light Sole Sponsor For 'SNL' Oct 17
MediaDailyNews, Wayne Friedman - Thursday, October 15, 2009
Anheuser-Busch will buy out all the TV commercial time in this weekend ...
- Ted Turner Q&A: Great Television To Watch, But Little Insight On Investments
TV Watch, Wayne Friedman - Friday, October 16, 2009
The best Ted Turner can offer us on why to watch televisi ...
- A Peek Beyond The Schedule?
Video Insider, Mike Bloxham - Friday, October 16, 2009
As the number of ways in which we can potentially view programmi ...
- Bill Directs FCC To Regulate Loud Ads
Marketing Daily, - Thursday, October 15, 2009
U.S. Rep. Anna Eshoo (D-Calif.) wants the Federal Communications Commission to regula ...
- Dunkin' Teams With Weather Channel
Marketing Daily, - Wednesday, October 14, 2009
The Weather Channel and Dunkin' Donuts have teamed up on a co-brand ...
- Campbell Soup Is First Sponsor Of 'Healthy At NBCU'
Marketing Daily, - Wednesday, October 14, 2009
Campbell Soup Co. has signed on as the first sponsor of N ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
Marketing Daily, David Goetzl - Thursday, October 15, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
MediaDailyNews, David Goetzl - Wednesday, October 14, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- Final Nielsen Count: Millions Without Digital TV, Many Using Bootleg Analog Options Instead
MediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Our long national broadcast nightmare is finally behind us, and the U. ...
- Ad-Supported Cable Nets Lose Viewers
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2009
In a rare occurrence, cable's ad-supported cable networks have lost viewership ...
- Who Will Own 'TV Everywhere'?
Online Spin, Dave Morgan - Thursday, October 15, 2009
Many companies are now taking steps to try to control their desti ...
- Media Insights Q&A With NBCU's Alan Wurtzel
TV Board, Charlene Weisler - Thursday, October 15, 2009
Between the stress on the broadcast affiliate model and the need f ...
- TV Anchors Pushing The News -- And Levers?
TV Watch, Wayne Friedman - Thursday, October 15, 2009
Washington D.C. Fox affiliate WTTG wants its news anchors to do electron ...
- Samsung Encouraging 'Apps' For Phones, TVs and Other Devices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
In announcing that profits are again on the upswing, Samsung executives yesterd ...
- Blackhawks, Bears Play Together In Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
Chicago's venerable football and hockey teams -- the Bears and the Blackhaw ...
- Episode 9: To The Moon, By Golly! Sal Gets Trumped! And, Is There A Difference Between Praying On It & Preying On It?
Mad Blog, - Wednesday, October 14, 2009
This week's episode was all about the invasion of space, both person ...
- Michelin Falls Back With Weather Channel
Marketing Daily, - Tuesday, October 13, 2009
Michelin has partnered with The Weather Channel for this week's programming bloc ...
- New Verizon Ad? 'There's A Map For That'
Marketing Daily, Aaron Baar - Tuesday, October 13, 2009
"I think the strategy is cheeky. It's certainly good for Verizon ...
- Hyundai Uses 'Momentum' To Pick Up Steam
Marketing Daily, Karl Greenberg - Tuesday, October 13, 2009
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes fi ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...
- Corrao Exits Comedy Central
MediaDailyNews, - Tuesday, October 13, 2009
Lauren Corrao, president of programing for Comedy Central, is leaving after sev ...
- If NBC Stays As Is: Still Looking For One Big Programming Kiss
TV Watch, Wayne Friedman - Wednesday, October 14, 2009
In TV land, it's always a matter of protecting your turf. W ...
- Melitta Launches Coffee Line With European Flavor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
German coffee maker Melitta is rolling out a new line of Europe ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Mike Rowe Doing Tidy Job For Ford Trucks
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Ford's Eric Peterson says the effort has been a boon for For ...
- Network TV Premieres Get DVR Viewership Spike
MediaDailyNews, Wayne Friedman - Monday, October 12, 2009
The first week of the new season showed TV's biggest programs grabbi ...
- A Marriage of Convenience, Convergently: TV Everywhere & Networked DVRs
TV Board, Mitch Oscar - Tuesday, October 13, 2009
In the mid seventies, while watching a pony-tailed Sean Connery (Zed) ...
- Auto Ad Dollars Have No Sway In Local TV Newsrooms, Right?
TV Watch, Wayne Friedman - Tuesday, October 13, 2009
For any TV station in these hard times, the focus on automoti ...