• October 14, 2009

The Weather Channel and Dunkin' Donuts have teamed up on a co-branded sweepstakes involving "Wake Up With Al," which features Al Roker weekdays at 6 a.m.

Through Nov. 24, weather.com/wakeup will include a co-branded sweeps entry page. The partnership includes co-branded materials, banner ads on weather.com, e-mail blasts to existing consumer databases of both brands, a 15-second spot for Dunkin' on The Weather Channel, and an in-store promotion in nearly 6,000 Dunkin' Donuts stores nationwide displaying life-size co-branded materials promoting "Wake Up with Al" and the sweepstakes.--Nina Lentini