- Fox Sports Carries Big 10 Football
MediaDailyNews, - Thursday, November 18, 2010
The Big Ten Conference has reached a media agreement with Fox Spor ...
- What Goes Up, Doesn't Come Down: Nielsen Finds TV Defying Multimedia Gravity
MediaDailyNews, Joe Mandese - Friday, November 19, 2010
In a trend that appears to defy media planning logic, if n ...
- Zalaznick To Lead Digital Networks In NBCU Reorg
Online Media Daily, Gavin O'Malley - Thursday, November 18, 2010
As part of a broader executive reshuffling under forthcoming Comcast ownership, Laur ...
- TVGuide.com Personalizes 'Social TV'
Online Media Daily, Joe Mandese - Thursday, November 18, 2010
In a bid to become the primary online online destination people u ...
- Is Scheduling On Network TV Less Important? Ask NBC Affiliates
TV Watch, Wayne Friedman - Friday, November 19, 2010
Lead-ins? Lead-outs? Scheduling? Does any of this matter any more? To 6 ...
- Critics Tune Out On Google TV
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 18, 2010
In addition to -- and partially because of -- ongoing partnership woe ...
- Meet Orb's Magical Video-Streaming Service
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 18, 2010
We feel a lawsuit coming, and it will likely be directed ...
- Subway Dominates Sunday Night TV
Marketing Daily, Karlene Lukovitz - Wednesday, November 17, 2010
"From an audience standpoint, it's a very competitive time slot, so ...
- A Room With A View+: Ball State Launches Real-World Interactive TV Lab, Teams With Industry Players
MediaDailyNews, Joe Mandese - Thursday, November 18, 2010
At a time when Madison Avenue and the TV industry are sti ...
- Hulu Plus Lowers Rates, Extends Tech Reach
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2010
TV networks may not be interested in digital pennies, but they don ...
- Dear Nielsen: Your Diaries Suck
MediaDailyNews, Joe Mandese - Wednesday, November 17, 2010
The ad industry's ratings watchdog, the Media Rating Council (MRC), has withdra ...
- Pay TV Losses: Cord-Cutting Or Economy?
Online Spin, Dave Morgan - Thursday, November 18, 2010
The number of Americans subscribing to monthly TV service provided by the ...
- Google TV On The 46-Inch HD Sony
SearchBlog, Laurie Sullivan - Thursday, November 18, 2010
For advertisers it's all about reach and segmenting audiences. "How can ...
- La-Z-Boy Taps Brooke Shields For Ad Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
Via Santa Monica-based RPA -- which became AOR in 2007 -- ...
- Fuji Adds New Dimension To Ad Campaign
Marketing Daily, Aaron Baar - Tuesday, November 16, 2010
"We looked at our 3D product, and it's such a unique stand-alo ...
- Internet Video Advertising Looking More Like The TV Model? Not So Fast
TV Watch, Wayne Friedman - Wednesday, November 17, 2010
Internet ad-supported video looking familiar? To some. Media studies are showing t ...
- 10 Things Apple Will Probably Announce That I Just Made Up
Online Media Daily, Alex Blagg - Monday, November 15, 2010
Through my engaged network of influencers and innovators, I've gotten leaked snea ...
- NBC Takes A New Tack Just Before New Owners Take Over The Ship: Original Programming For Everyone?
TV Watch, Wayne Friedman - Tuesday, November 16, 2010
In perhaps one last effort to kick-start its long-ailing prime-time schedule befo ...
- AOL Launches Morning Micro-Show By Asking 'Do We Need One?'
VidBlog, Steve Smith - Tuesday, November 16, 2010
Meredith and Matt have new competition for those AM eyeballs this morni ...
- Gone But Not Forgotten: Mrs. Cleaver And Mr. C
Video Insider, Karen Herman - Tuesday, November 16, 2010
October was a particularly bad month for iconic TV parents. Within day ...
- BCC Sells Channels Stake To Discovery, Extends Content Partnership
MediaDailyNews, - Monday, November 15, 2010
Discovery Communications and The BBC this morning announced a two-year extension ...
- PIC, GreenLink Merge, Boon To Local TV Advertisers
MediaDailyNews, Wayne Friedman - Friday, November 12, 2010
PIC Media Group -- the longtime seller of national 10-second TV commercia ...
- 'Idol' Campaign Gives Star 'Welcome'
MediaDailyNews, Wayne Friedman - Friday, November 12, 2010
Fox's annual marketing push for "American Idol" has started up -- wi ...
- TV Companies: Embrace Mobile Or Lose Revenue
On Media, Diane Mermigas - Friday, November 12, 2010
At a time when digital interactivity should be inspiring widespread innovation a ...
- MTV 'Unplugged' Finds Juicy Contradiction In Second Act
Online Media Daily, John Capone - Monday, November 15, 2010
Much has changed since "Unplugged" first premiered on MTV in 1989. T ...
- OMG! A 'Glee'-Themed Episode On 'The Office'! What Were They Thinking? Result: Yawn
TV Watch, Wayne Friedman - Monday, November 15, 2010
For all of you wondering about NBC's "The Office" special "Glee" episo ...
- Viacom Sells Gaming Unit, 5% Uptick In Revs
MediaDailyNews, Wayne Friedman - Thursday, November 11, 2010
Viacom's troubled gaming unit, which includes its "Rock Band" video game, pull ...
- AMC Won't Renew 'Rubicon'
MediaDailyNews, - Thursday, November 11, 2010
AMC says it will not renew the original series "Rubicon" for ...
- Presidential Committee Proposes Cuts to CPB
MediaDailyNews, Erik Sass - Thursday, November 11, 2010
The Corporation for Public Broadcasting is facing the budget axe wielded ...
- Report: Mid-Roll Video Adoption Points To TV-Like Revenue Model
Online Media Daily, Gavin O'Malley - Thursday, November 11, 2010
Premium online content is increasingly being monetized in ways that most close ...