- Kia Effort Backs Optima With Cinema, Bowl Buy
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketi ...
- Nielsen Finds 'Satellite' Station Ratings Illogical, Will Restate
MediaDailyNews, Joe Mandese - Friday, December 10, 2010
Nielsen Thursday notified clients that it will restate ratings for nine ...
- Carving a New Window for the Super-Rich Entertainment Consumer
TV Watch, Wayne Friedman - Friday, December 10, 2010
How much would you pay for say, the 2010-2011 season-ending May episo ...
- Disney TV Animation Builds Exec Team
Around the Net In Media, Fern Siegel - Thursday, December 9, 2010
The rebuilding of Disney Television Animation, which started in 2008 with t ...
- Yahoo Makes Aggressive Pitch For TV Dollars, Releases New Mobile Units
Online Media Daily, Laurie Sullivan - Thursday, December 9, 2010
Yahoo plans to release research Thursday supporting why traditional media buyers mig ...
- Disney-ABC Television Set To Stream On Netflix
Online Media Daily, Gavin O'Malley - Wednesday, December 8, 2010
Heads up, Hulu! Netflix on Wednesday announced a far-reaching licensing agreement wi ...
- What's In A Name? Still A Big Piece Of A Show's Marketing Plan
TV Watch, Wayne Friedman - Thursday, December 9, 2010
Terriers"? I had no idea it was a buddy detective series ...
- NHL's Alex Ovechkin Joins Gillette Brand Ambassador Roster
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Procter & Gamble has signed the ice hockey star who plays f ...
- In 2010, Belo Ad Growth Soars 18%
MediaDailyNews, - Tuesday, December 7, 2010
Belo, one of the largest pure-play, publicly traded TV station groups, expec ...
- Tis The Season To Be... Golly, Nielsen Adds Web-Enabled Sets To TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Penetration of Internet-enabled TV sets is poised to jump considerably this holid ...
- Local TV Continues to Engage, Inform, Inspire
Research Brief, Jack Loechner - Wednesday, December 8, 2010
A recently released a study Hearst Television shows that local television ne ...
- When A Television Deal Is Not Yet A Deal
TV Watch, Wayne Friedman - Wednesday, December 8, 2010
It's been a year since Comcast said it had reached a de ...
- Do Away With Women-Only Rankings In Entertainment. Rank Them Alongside Men.
TVBlog, David Goetzl - Wednesday, December 8, 2010
This is dangerous terrain to take on, the kind ice road trucke ...
- What Patents Reveal About Google's WideVine Acquisition
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 7, 2010
Bill Slawski analyzes the implications of Google's recent acquisition of WideVine ...
- NHL Launches Campaign For Winter Classic
Marketing Daily, - Monday, December 6, 2010
The National Hockey League (NHL) and NBC Sports on Sunday night launch ...
- Low-Rated Cable Channels Soon To Be History?
TV Watch, Wayne Friedman - Tuesday, December 7, 2010
In this age of testy retransmission battles, a remark from a Direc ...
- ESPN: Nope, No Cord Cutters Here, Either
VidBlog, Steve Smith - Tuesday, December 7, 2010
It looks as if the prospect of people relying on the W ...
- Congress Addresses Loud TV Ads
Around the Net In Media, Fern Siegel - Sunday, December 5, 2010
Here's a message TV viewers may not want to mute: The da ...
- Socially Targeted Video Ads In Real-Time?
Online Media Daily, Laurie Sullivan - Friday, December 3, 2010
The logical next step for video will become socially targeting real-time a ...
- Family Programming Night On The Networks? Pick The Weakest Link
TV Watch, Wayne Friedman - Monday, December 6, 2010
It's December, and you're asking the obvious question: Where is my family-friend ...
- Porsche Gets 'Decoded' In History Partnership
Marketing Daily, Karl Greenberg - Thursday, December 2, 2010
The partnership also gives Porsche a History-produced miniseries comprising 60-second vignettes call ...
- Timeshifting TV Viewers Shifting Up Fast
Research Brief, Jack Loechner - Friday, December 3, 2010
According to a new study from The Nielsen Company, with almost 10 ...
- The Pay-TV Window Is A Drafty One
TV Watch, Wayne Friedman - Friday, December 3, 2010
What happens to old pay-TV channel bread-and-butter programming that runs on H ...
- PediaCare Aims To Grab Share In Kids' Market
Marketing Daily, Karl Greenberg - Wednesday, December 1, 2010
The campaign for PediaCare, which was developed by Portland, Maine-based Via Grou ...
- Comcast Needs To Level With Consumers And Business Partners: Unlimited Media Content Will Cost More
TV Watch, Wayne Friedman - Thursday, December 2, 2010
Imagine if a cable network group -- Viacom, Discovery, or even ...
- Bill's Passage Could End 25 Years Of The Mute Button
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
Inspired by decades of consumer complaints, Congress is possibly days away fr ...
- Latecomers Opposing Comcast-NBC Deal: Someone Needs To Dream Bigger
TV Watch, Wayne Friedman - Wednesday, December 1, 2010
It's already December -- yet more companies are still announcing their oppositi ...
- 3-D Frontier in Flux
OMMA Magazine, Jonathan Blum - Wednesday, December 29, 2010
Making movies, TV and sports in 3-D is one thing. Distributing ...