- AP, Sunday, December 5, 2010 10:29 PM
Here's a message TV viewers may not want to mute: The days of getting blasted out of the easy chair by blaring TV commercials may soon be over. The House on Thursday gave final congressional approval
to a bill that would prevent advertisers from abruptly raising the volume to catch the attention of viewers wandering off when regular programming is interrupted.
Under the
legislation, now heading to President Barack Obama for his signature, the Federal Communications Commission would be required within one year to adopt industry standards that coordinate ad decibel
levels to those of the regular program. The new regulations, applying to all broadcast providers, including cable and satellite, would go into effect a year after that. The American Association of
Advertising Agencies supports the bill.
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