- UPS 'Hearts' Logistics In First Global Campaign
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The first ads begin Monday in the U.S., China and the U. ...
- Motorola Debuts Defy Phone on 'Oprah'
Marketing Daily, - Monday, September 13, 2010
The new phone, which will be available through the T-Mobile network, includ ...
- More Than Half Viewing Time Devoted To Ad Messages In Reality Shows
TV Watch, Wayne Friedman - Tuesday, September 14, 2010
Wonder why reality shows are still a favorite among TV marketers ...
- GlideTV Offers Bigfoot Web-to-TV Interface
VidBlog, Steve Smith - Tuesday, September 14, 2010
I have to admit that I am not among the digerati w ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...
- Pharma Better Off Reviving The Dying 30-Second Spot
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Jack Neff writes that private label is eroding the market share ...
- Musselman's Likens Apple-growing To Child-rearing In New Effort
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
In a new marketing effort this week, Musselman's is playing the emoti ...
- FedEx Is A 'Proud Partner' In New Ad Push
Marketing Daily, - Friday, September 10, 2010
The company says that for this year and next the campaign, v ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Shearer To Head Discovery Footage Sales
MediaDailyNews, - Friday, September 10, 2010
Discovery Studios, the full-service production studio within Discovery Communications, named Jocelyn Shear ...
- ABC Marketing Exec Benson Exits Network
MediaDailyNews, Wayne Friedman - Friday, September 10, 2010
One of Stephen McPherson's chief lieutenants is following him out the do ...
- More TVs; Less Important
Research Brief, Jack Loechner - Monday, September 13, 2010
According to the Pew Social & Demographic Trends Center, reported here la ...
- For TV And Media Newbies, Profits And Value Harder To Find
TV Watch, Wayne Friedman - Monday, September 13, 2010
Murky and mysterious is how the television industry works these days. ...
- Procter & Gamble Gets Mo Macho With Old Spice Spot
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Barry Janoff tells us that Old Spice is upping the macho fact ...
- Ethan Allen Campaign Take On A Recessionary Pitch
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Ethan Allen' new ad campaign aims to convince consumers that they don ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- Study: 3DTV Catching On, Yet Obstacles Remain
Marketing Daily, Aaron Baar - Thursday, September 9, 2010
"It's got a lot of positives and a lot of challenges ...
- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- Should NFL Abolish TV Blackouts?
TV Watch, Wayne Friedman - Friday, September 10, 2010
Fewer TV comedies play to live in-studio audiences these days. Should ...
- Delta's New Campaign: 'Keeps Climbing'
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
Wieden + Kennedy New York's first advertising campaign for Delta Air Lin ...
- Pioneering Ad, TV Exec Werner Michel Dies At 100
Around the Net In Brand Marketing, Nina Lentini - Thursday, September 9, 2010
...
- Hasbro Lines Up YouTube Stars For Smackdown
Marketing Daily, Sarah Mahoney - Wednesday, September 8, 2010
To market its new "Trivial Pursuit: Bet You Know It" game, Hasb ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Victoria's Secret Fashion Show Returns To CBS
Marketing Daily, - Wednesday, September 8, 2010
This year's show will include musical performances, model profiles and a behind-the-scen ...
- Telemundo's 'Alguien' Weaves Yoplait Into Series
MediaDailyNews, David Goetzl - Wednesday, September 8, 2010
In line with its efforts to entice advertisers with an opportunity f ...
- Kimberly-Clark Giving Away Toilet-Tank Inserts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
Continuing on this morning's environmental theme, we go straight to the ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
Marketing Daily, Aaron Baar - Tuesday, September 7, 2010
The company and the agency are deepening the connection to the gam ...
- Toyota Hispanic Campaign Is All About The Decals
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The effort includes Spanish TV spots shot as short documentaries showing Toyo ...
- Chevy Launches Cruze, Chats With Corolla
Marketing Daily, - Tuesday, September 7, 2010
The campaign for Cruze, with a "Get Used to More" tag, explai ...