The new TV campaign for Chevy Cruze is live today.
The spot, with actor Tim Allen doing voiceover, is an open letter to Toyota's Corolla.
The campaign for Cruze, with a "Get Used to
More" tag, explains to Corolla that change is hard, and that Toyota's compact car should give Chevy's compact a call to discuss it, "...when you get home," Allen says, explaining that Corolla doesn't
have Blue Tooth standard.
The ads also use third-party endorsements of the car.