- Nets Cooling On Serialized TV Shows
TV Watch, Wayne Friedman - Monday, July 26, 2010
Some TV producers say the networks don't want good -- but sometim ...
- Microsoft Advertising Connects The Screens
Online Media Daily, Laurie Sullivan - Thursday, July 22, 2010
Multi-screen adoption of digital technology and devices has created a challenge f ...
- CBS Daytime: Less Soap, More Yapping, And The Oprah Factor
TV Watch, Wayne Friedman - Friday, July 23, 2010
There'll be more talk, less romance -- and no Oprah -- associat ...
- No Oprah? No Problem. WLS-TV Goes Local To Replace Her
TV Watch, Wayne Friedman - Thursday, July 22, 2010
WLS-TV Chicago's decision not to replace "The Oprah Winfrey Show" at ...
- The Video Revolution May Be Tablet-ized
VidBlog, Steve Smith - Thursday, July 22, 2010
Is the iPad and similar tablets the platform that Web video h ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- Saab's Muller Has Ambitious Plans For Brand
Marketing Daily, Karl Greenberg - Tuesday, July 20, 2010
CEO Victor Muller is appealing to owners and fans this week ...
- New Ways To Market TV Shows: It's In The Bag
TV Watch, Wayne Friedman - Wednesday, July 21, 2010
Where are the commercials for upcoming TV shows? Some analysts say ...
- Uh-Oh: Even 'Real' TV Performers Want More Money
TV Watch, Wayne Friedman - Tuesday, July 20, 2010
Reality TV performers going out on strike? Something is wrong with th ...
- TV's Sponsored Vignettes: When Marketing Messages Breed Expectation
TV Watch, Wayne Friedman - Monday, July 19, 2010
We've all grown accustomed to TV drama and sitcom stars working new-sty ...
- Fear Sells
Video Insider, - Monday, July 19, 2010
A friend of mine from a major cable network recently told m ...
- Google's Viacom Victory Cost Over $100 Mil
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 16, 2010
In an interesting side note from Google's second quarter earnings call yesterda ...
- Lightning In A Jar For Reality Shows: What Happens When The Fire Is Out?
TV Watch, Wayne Friedman - Friday, July 16, 2010
We have reached new ground in the 10-year-old history of modern ...
- Convergence: What Will Win?
Marketing Daily, David Wertheimer - Thursday, July 15, 2010
What we need to do is to work across industry lines ...
- Sports Leagues Face Lower-Rated All-Star Events -- But Advertisers Still Come To Play
TV Watch, Wayne Friedman - Thursday, July 15, 2010
Major League Baseball's All-Star game seems to matter less each year f ...
- ESPN, FIFA Big Winners In World Cup Coverage Online
Online Media Daily, Mark Walsh - Tuesday, July 13, 2010
ESPN got into a spat with CBS Sports last month when ...
- Head-Scratching-Worthy TV Ad Moves
TV Watch, Wayne Friedman - Wednesday, July 14, 2010
Some TV advertising moves can make you scratch your head. On Monda ...
- Viral Video: The Summer Reruns
VidBlog, Steve Smith - Wednesday, July 14, 2010
Some of you youngsters may be too young to recall a ti ...
- Are We In An Internet Bubble?
Video Insider, Michael Kokernak - Wednesday, July 14, 2010
The TV set-top box was marginalized by Steve Jobs at the rece ...
- GM Offers Hands-On Role To 'Vette Buyers
Marketing Daily, Karl Greenberg - Monday, July 12, 2010
Chevrolet is launching its first TV ad for Corvette in five year ...
- AmEx Touts Small Biz Aids
Marketing Daily, Karl Greenberg - Monday, July 12, 2010
American Express is launching a new campaign for its Open business sui ...
- Independent TV Producers Want Some Control Back -- Circa 1992
TV Watch, Wayne Friedman - Tuesday, July 13, 2010
Bring back Fin-Syn, the Financial Interest and Syndication rules? Sort of. Independe ...
- No Accounting For Profit? TV Shows' Puzzling Financial Picture
TV Watch, Wayne Friedman - Monday, July 12, 2010
TV shows make and lose money in varying degrees. But the specifi ...
- Report: Apple TV To Charge $0.99 Per Episode
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 9, 2010
Think of it as iTunes for your TV. Apple TV will se ...
- Hyundai's Perry Debuts 'Uncensored' Campaign
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
The "Uncensored" effort, running through the summer, is unscripted commentary from peop ...
- Chrysler Lets Buyers Return Unwanted Vehicles
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
A Chrysler spokesperson says the efforts will be backed with national advertisi ...
- MTV Networks Acquires Social Express, Forays Into Social Gaming
Online Media Daily, Gavin O'Malley - Thursday, July 8, 2010
Hoping to refresh Nickelodeon Digital's offerings, MTV Networks on Thursday agreed ...
- Conan O'Brien Near Possible Emmy Reward: But Who Will He Thank If He Gets It?
TV Watch, Wayne Friedman - Friday, July 9, 2010
"NBC congratulates Conan": That's the official statement from the Peacock Network. Yea ...
- YouTube Leanback Could Use Less Google and More Pandora
VidBlog, Steve Smith - Friday, July 9, 2010
It's been years since I heard the concepts of "lean-in" and "lean-bac ...
- Slouching Towards Engagement: YouTube's 'Leanback' Bid
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 8, 2010
Further positioning itself as a TV alternative, YouTube has launched a n ...