- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- A New Look At Branded Content
TV Board, Andy Meyers - Thursday, July 8, 2010
Every year at the upfronts, we get a glimpse of new programmi ...
- LeBron's ESPN Deal: New Checkbook Journalism -- Or Something Else?
TV Watch, Wayne Friedman - Thursday, July 8, 2010
LeBron James' now highly touted big news announcement on ESPN on Thursd ...
- Exclusive: Relativity + Netflix Stream Pact Pushes Pay TV
Around the Net In Media, Fern Siegel - Wednesday, July 7, 2010
Relativity and Netflix announced their "groundbreaking deal to stream first run, stud ...
- National Pep Boys Effort Taps Mixed Media
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
The change in marketing strategy also shifted the focus to consumer researc ...
- Nielsen Reorganizes Digital Team As Part Of Major Push To Integrate Set-Top Data
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2010
As part of a push to accelerate the role digital set-top da ...
- Facebook, Twitter Battle For Billions In TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, July 6, 2010
Social networks, such as Facebook and Twitter, are now going after t ...
- Online Measurement Guru Bhatia Out As Nielsen Reorganizes Digital Team
Online Media Daily, Joe Mandese - Wednesday, July 7, 2010
Manish Bhatia, one of the pioneers of online audience measurement, and t ...
- Media Insights Q&A With David Leider
TV Board, Charlene Weisler - Wednesday, July 7, 2010
David Leider is the CEO of GSTV, also known as Gas Stati ...
- Branded Entertainment Can Still Be Awkward And Inorganic
TV Watch, Wayne Friedman - Wednesday, July 7, 2010
Trying to make money for your TV show in the 2010-2010 ...
- What Is Premium Online Video?
Video Insider, Mike Henry - Wednesday, July 7, 2010
For viewers, more than production value or even celebrity, premium is ...
- Netflix Enters Pay TV Fray
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 6, 2010
Netflix has entered into a partnership with Hollywood production shop Relativity Medi ...
- Hulu's New Pay Service: Remind You Of Something, Circa 1975?
TV Watch, Wayne Friedman - Tuesday, July 6, 2010
Hulu's move to start a pay service for $9.99 a month isn ...
- Will Apple Make Televisions?
Video Insider, Philip Leigh - Tuesday, July 6, 2010
Unless it enables consumers to conveniently upgrade them without buying an entire ...
- Chase Features Real Cardmember In Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 1, 2010
Chase learned about Scott's experience with the card through a customer resear ...
- Nielsen Brings 'Live' Local Ratings Back From Grave
MediaDailyNews, Joe Mandese - Friday, July 2, 2010
In a development that is sure to please major advertisers and agenci ...
- Coalition Asks FTC To Extend Child Privacy Protection To Mobile, Gaming And Other Platforms
Online Media Daily, Wendy Davis - Thursday, July 1, 2010
A coalition of 17 advocacy groups and health organizations is asking t ...
- Not Taking Your TV Show Or Network Too Seriously
TV Watch, Wayne Friedman - Friday, July 2, 2010
Can one network show make fun of another series on the sa ...
- Hulu Plus Out Of The Box
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 1, 2010
Engadget gets an early look at Hulu's new premium service, whi ...
- Bosch Effort Focuses On Refrigerator Technology
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
Bosch is launching a new French-door refrigerator in the U.S. but t ...
- Mountain Dew Extends Label Art Effort
Marketing Daily, Karl Greenberg - Wednesday, June 30, 2010
"There's definitely a consistency between the DEWmocracy and Green Label efforts ...
- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Mootopia Goes To The Dentist
Marketing Daily, - Wednesday, June 30, 2010
The 60-second spot extends the CMPB's "Mootopia" campaign on the beauty benefi ...
- Honda Sings An Aria To Clear Lots
Marketing Daily, - Wednesday, June 30, 2010
The ad campaign's initial spot opens with an opera diva singing ...
- Carat, MPG Using New Method To Buy 'Unmeasured' Nets In Cable Upfront
MediaDailyNews, Joe Mandese - Thursday, July 1, 2010
In a move that could significantly expand the number of networks vyi ...
- Is Web Video Withering While TV Wins The Game?
Online Spin, Dave Morgan - Thursday, July 1, 2010
Like many of you, I have been reading and hearing a l ...
- With Larry King Leaving CNN, How Will Network Market Its TV News?
TV Watch, Wayne Friedman - Thursday, July 1, 2010
Much has been written about the sorry state of CNN and i ...
- Saab Returns To TV As Indy Company
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2010
The newly independent carmaker, acquired from General Motors in February by Spyk ...
- Larry King To Kill 'Live'
MediaDailyNews, - Wednesday, June 30, 2010
Cable news talk show host Larry King Tuesday announced plans to e ...
- Comcast Launches Summer Kids' Lineup On Demand, Online
MediaDailyNews, - Tuesday, June 29, 2010
Comcast announced the launch of its summer kids' lineup On Demand a ...