- Perfecting TV Program Costs In An Imperfect, Fickle Consumer World
TV Watch, Wayne Friedman - Friday, August 6, 2010
Everything in TV costs more than you first think it will. T ...
- HP, Musicians Tout Improved PC Sound
Marketing Daily, Aaron Baar - Wednesday, August 4, 2010
"It all ties back into our strategy of 'Touch See Hear'," Fr ...
- The Cost Of A Bad Review? Not That Much, Unless Maybe You Live -- And Work -- In L.A.
TV Watch, Wayne Friedman - Thursday, August 5, 2010
A really bad review mixed with a pricey media buy: exactly ...
- Unilever Creating Throwback Spots For Vintage Brands On 'Mad Men'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 4, 2010
Stuart Elliot takes a look at the season-long sponsorship deal reached betwe ...
- FreeScore.com's Campaign Features 'Score Guys'
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2010
The company compares the use of the two creative approaches to wh ...
- Considering Their Viewership, Cable Networks Get Too Much -- But Also Too Little
TV Watch, Wayne Friedman - Wednesday, August 4, 2010
Does it matter that two broadcast and cable financial measures are sti ...
- In 'Mad Men' Era, The Right Bra Meant Everything
Marketing Daily, - Monday, August 2, 2010
The Emmy-winning Bryant will offer fit and styling tips, as well ...
- Bravo Launches iPad App
MediaDailyNews, - Monday, August 2, 2010
Bravo has launched its new iPad app -- Bravo Now -- ...
- Tricky Rick: Boucher Urges FCC To Approve Comcast-NBCU Merger Sans Neutrality Conditions
Online Media Daily, Wendy Davis - Monday, August 2, 2010
Rep. Rick Boucher (D-Va.) indicated today that Congress is gearing up ...
- Is Media Moving Toward 'Free,' Or Are Prices Rising?
TV Watch, Wayne Friedman - Tuesday, August 3, 2010
There's more media content and entertainment everywhere for consumers. Shouldn't the pri ...
- Subaru Teases WRX With 'Get More G's'
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We wanted to get people engaged emotionally with the car before ...
- Digital Data Reveal Higher Commercial Tune-Away For Low-Rated Shows,Other Patterns Emerge
MediaDailyNews, Joe Mandese - Monday, August 2, 2010
TV viewers tune away twice as much during commercial breaks in sho ...
- ABC's Lee: Few Changes To Prime Time, Focus On 'Brand-Defining' Shows
MediaDailyNews, Wayne Friedman - Sunday, August 1, 2010
Just 36 hours on the job, Paul Lee -- the new preside ...
- 'Idol' Goes For High-Profile Musical Expertise -- But It Still Needs The Drama
TV Watch, Wayne Friedman - Monday, August 2, 2010
It's now one of the oldest arguments in television: "American Idol": ...
- Broadcasters Balk: Big Nets Want Nielsen To Wait On Weights
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Based on conversations with its biggest customers - the major broadcast networ ...
- My Damn Channel Debuts 10 New Custom Channels
MediaDailyNews, - Thursday, July 29, 2010
My Damn Channel is launching a new slate of original programming ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Programmers' Life Span: Guessing The Time-Line
TV Watch, Wayne Friedman - Thursday, July 29, 2010
What causes the departure of a network programming chief? Surely, low-rated sho ...
- Web-Enabled TV A Bigger Draw than 3-D
VidBlog, Steve Smith - Thursday, July 29, 2010
The TV industry has gotten behind 3-D in a big way th ...
- Michelin Effort Spotlights Product Longevity
Marketing Daily, Karl Greenberg - Tuesday, July 27, 2010
The latest element of the campaign, "The Right Tire Changes Everything," borro ...
- Nielsen: 'I'm A PC,' Confirms Inability To Measure TV On Apple Computers
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
Important revelations related to Nielsen's plan to begin reporting ratings for ...
- Consultant Woolfson Takes Top Cable Ad Research Post
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
David Woolfson, a long-time TV industry research consultant, and a former Niels ...
- 'Video Is Dead' Cries Abound -- But Long Live Digital Services
TV Watch, Wayne Friedman - Wednesday, July 28, 2010
Video is dead? Who knew? Actually, it seems "video is dead" ...
- Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2010
Nielsen will huddle with clients this morning to discuss a controversial pl ...
- Wealthy Viewers Are Back This Summer. Do They Still Matter?
TV Watch, Wayne Friedman - Tuesday, July 27, 2010
Wealthy viewers are often "light" TV viewers who typically are not expos ...
- 'We're Not Car Salesmen': Justin Timberlake Drinks the Brandertainment Tequila-Ade
VidBlog, Steve Smith - Tuesday, July 27, 2010
Justin Timberlake thinks the customers for 901 Tequila are "smart," too sma ...
- Season 4, Episode 1: 'Public Relations' -- The Floors, The Whores And The Ham(m)
Mad Blog, - Monday, July 26, 2010
To be honest, I found the opening painful and slow, and so ...
- The Face Doesn't Lie
Marketing Daily, Bob McCurdy - Monday, July 26, 2010
Studies show radio ads are as engaging as TV commercials. ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Univision Taps FreeWheel To Make It Digital Player
Online Media Daily, Gavin O'Malley - Friday, July 23, 2010
Univision Communications' digital division Univision Interactive Media has tapped video monetization technolo ...