- Current TV Enlarges Ad Sales Team
MediaDailyNews, - Tuesday, August 17, 2010
Current TV has expanded its ad sales team with the appointments ...
- Less-Obvious Movie Marketing Plan: Not Expendable, Maybe Adaptable
TV Watch, Wayne Friedman - Wednesday, August 18, 2010
A summer action adventure movie featuring well-known male action actors -- Sylvest ...
- Chef Boyardee Positions Itself As 'Secretly Nutritious'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
If sugar is sugar, I guess whole grain pasta is whole gra ...
- Aflac Continues 'Know Quack,' Now With Guy Fieri
Marketing Daily, Nina Lentini - Monday, August 16, 2010
Jeff Charney, Aflac SVP and CMO, tells Marketing Daily that Fieri w ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- Programming Promotion Needs Work -- And Not Just For The Emmy Awards
TV Watch, Wayne Friedman - Tuesday, August 17, 2010
The voting hasn't officially closed for the Emmys, but NBC decided ...
- Fuse Sings Blues To Dish Subscribers
MediaDailyNews, David Goetzl - Friday, August 13, 2010
After being dropped in about 8 million homes served by Dish Netwo ...
- All The News That's Fit For... Whatever
TV Watch, Joe Mandese - Monday, August 16, 2010
Here's a TV Watch column about a significant news development, but y ...
- The Endless Season: How The Web Can Help TV's Biggest Shows Stay Relevant (And Earn Revenues) Every Day
Video Insider, David Kaiser - Monday, August 16, 2010
According to recent Nielsen research, Americans spend nearly a quarter of the ...
- Sprouse Bros. Promote Pokemon
Marketing Daily, - Thursday, August 12, 2010
In a television commercial that begins airing Aug. 16, the two acto ...
- Late-Summer Forecast: TV's Leaders & Bleeders
TV Watch, David Goetzl - Friday, August 13, 2010
It's August. The lucky are watching the waves roll in and n ...
- Farmers Insurance Highlights 'Right Fit' Coverage
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2010
Farmers Insurance will launch a new national Hispanic ad campaign Aug. ...
- DirecTV, Google Tout Ad Partnership
Marketing Daily, David Goetzl - Thursday, August 12, 2010
The DirecTV arrangement is limited, though, with inventory only on 11 lower-rat ...
- The New Stars of Television: Reckless, Uncontrolled Behavior
TV Watch, Joe Mandese - Thursday, August 12, 2010
Okay, so those attributes aren't all that new, but lately it see ...
- Studios, Cable Closer To Home Movie Deals
Around the Net In Media, Fern Siegel - Tuesday, August 10, 2010
Hollywood studios are getting closer to a deal to make new movi ...
- Netflix, Epix Partner For Streaming Movie Deal
Marketing Daily, Fern Siegel - Wednesday, August 11, 2010
Netflix signed a deal with Epix, a pay-TV channel, that allows Netfl ...
- Ad, TV Coalition To Link Consumer Behavior To Media Measurement
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The fledgling Coalition for Innovative Media Measurement (CIMM) Tuesday said it h ...
- MRC, Digital TV Providers Form Data Coalition
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The Media Rating Council (MRC), NCC Media and a broad coalition ...
- Google TV Ads Fights Uphill Battle
TV Watch, David Goetzl - Wednesday, August 11, 2010
By dint of jealousy or other motives, the TV trade is litter ...
- Season 4, Episode 3: Breast Vs. Thigh, And What Pryce Lane?
Mad Blog, - Tuesday, August 10, 2010
An excellent episode, all about East vs. West, medicine, men and the ...
- Ewanick Dishes On Campbell's 'Max And Al'
Marketing Daily, Karl Greenberg - Monday, August 9, 2010
In this third and final segment, Joel Ewanick, VP of marketing ...
- Northwestern Mutual Spots Use Animation
Marketing Daily, Tanya Gazdik - Monday, August 9, 2010
"This campaign focuses on the ways a solid foundation can help y ...
- TV's Cycling Metaphor: Wait For Flats To Be Fixed, But Don't Suck A Wheel
TV Watch, Wayne Friedman - Tuesday, August 10, 2010
In the world of road cycling, it's customary, if not gentlemanly, ...
- Devices Will Add To TV's Advantage
Video Insider, Michael Kokernak - Tuesday, August 10, 2010
Last week Dish announced that starting in September, subscribers will be ab ...
- Crocs Unveils New Kids Campaign
Marketing Daily, - Thursday, August 5, 2010
Crocs is introducing new back-to-school spots for its kids' shoes, continuing t ...
- MTV Struts With 'Jersey Shore'
MediaDailyNews, Wayne Friedman - Saturday, August 7, 2010
MTV doesn't get too many big wins when it comes to i ...
- CBS Reconsiders Hulu, Fostering A Bigger 'Dual Revenue' TV Financial Model
TV Watch, Wayne Friedman - Monday, August 9, 2010
And you thought just adding a pay component to the Hulu si ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...
- Sprint Shifts To More Lighthearted Approach
Marketing Daily, Aaron Baar - Thursday, August 5, 2010
Two new television ads depict characters that interact in myriad ways wi ...
- Chevrolet Readies The 'Matchbox' Cars
Marketing Daily, Karl Greenberg - Thursday, August 5, 2010
General Motors' fate rests on Chevrolet like a pallet of hay ...