In 'Mad Men' Era, The Right Bra Meant Everything

  • August 2, 2010

Maidenform Brands, Inc. says it has partnered with Janie Bryant, the costume designer for the AMC TV hit series "Mad Men," to "help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style."

The Emmy-winning Bryant will offer fit and styling tips, as well as her expertise in dressing an array of body types. Bryant will appear in social media and consumer events across the country throughout this year and next. Her book, "The Fashion File," is scheduled for release this fall.

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