- TV Is Still Hot -- Now, And Even Next February
TV Watch, Wayne Friedman - Tuesday, October 26, 2010
Who -- or what -- is driving the TV advertising market the ...
- JetBlue, Southwest Take Shots At Other Carriers' Baggage
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Charisse Jones takes a look at the advertising fisticuffs between two airlin ...
- Romagnoli To VP, Production, Azteca America
MediaDailyNews, - Friday, October 22, 2010
Roberto Romagnoli has been named vice president, production and entertainment for Azte ...
- For TV Networks, Too Much Possible Disruption From Google TV?
TV Watch, Wayne Friedman - Monday, October 25, 2010
As a marketing tool, TV networks want their programs to be "searche ...
- Viewers: I Want My VEVO
VidBlog, Steve Smith - Monday, October 25, 2010
VEVO is this year's Hulu. In fact the latest comScore online rankin ...
- Moonves Predicts Evening News Shift
Around the Net In Media, Fern Siegel - Friday, October 22, 2010
CBS Corp. Chairman Leslie Moonves recently predicted a fast-changing newscast format becau ...
- Google's Web-TV Encounters Content Roadblocks
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 22, 2010
No one ever said Web TV was going to be easy.Late th ...
- Sears Launches New Payment Option
Marketing Daily, Sarah Mahoney - Thursday, October 21, 2010
Sears says it wanted to offer credit-shy customers more financing options. "T ...
- Netflix Digital Prowess: More Streaming Than DVD Rentals
MediaDailyNews, Wayne Friedman - Thursday, October 21, 2010
Netflix has turned the digital corner this year: Now more consumers a ...
- Cablevision Blackout Impacts Fox Ratings
MediaDailyNews, David Goetzl - Thursday, October 21, 2010
The Fox blackout on Cablevision that has the network off the a ...
- When 'Two Behind' In TV Sports Means 'Behind On Commercials'
TV Watch, Wayne Friedman - Friday, October 22, 2010
Are sports on TV becoming more like a TV reality show? That ...
- BBC Online Names New No. 2
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 21, 2010
The BBC this week named Ralph Rivera as director of digital med ...
- Skechers Adds Malone, Abdul-Jabbar To Lineup
Marketing Daily, - Wednesday, October 20, 2010
The Manhattan Beach, Calif.-based shoe marketer says the ads are part ...
- Game Over: Consoles Now Rival VCRs As Alternate TV Viewing Channel
MediaDailyNews, Joe Mandese - Thursday, October 21, 2010
TV may be going everywhere - from hand-held mobile to streaming Intern ...
- Top 10 Privacy Lessons Mobile And TV Can Learn From The Web
Online Spin, Dave Morgan - Thursday, October 21, 2010
The Web is learning privacy lessons the hard way: making mistakes, taki ...
- Should TV Network Executives Look For Jackasses?
TV Watch, Wayne Friedman - Thursday, October 21, 2010
For a long time the myth has been that Hollywood is push ...
- EA Sports Expands Vision Of Mixed Martial Arts
Marketing Daily, Aaron Baar - Tuesday, October 19, 2010
A 30-second television spot that made its debut this week showcases t ...
- Good News For 10 P.M. Leno Fans: Those Ratings Better Than Current NBC Lineup's (Now, Where's MY DVR)
TV Watch, Wayne Friedman - Wednesday, October 20, 2010
NBC's critics might be having a party this week: NBC's new ...
- App TV: Rockin' With Roku
VidBlog, Steve Smith - Wednesday, October 20, 2010
It is an open question whether most consumers really want the w ...
- ESPN to Web Simulcast, Make Pay TV Online Gatekeeper
Around the Net In Media, Fern Siegel - Tuesday, October 19, 2010
Walt Disney Co.'s ESPN will begin streaming its sports channels online ...
- Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothi ...
- Lincoln African-American Campaign Spotlights MKX
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
In the spot, the lawyer learns she is promoted to partner ...
- Domino's Spotlights Ingredients Quality
Marketing Daily, Karlene Lukovitz - Monday, October 18, 2010
Domino's will expand on the quality theme with a new "Behind t ...
- Kia Extends Its Sponsorship Of The NBA
Marketing Daily, Karl Greenberg - Monday, October 18, 2010
The company's activities start with the Kia NBA Tip-Off '10, where t ...
- UPS Is Lead Sponsor For Nat Geo's 'Migrations'
MediaDailyNews, - Monday, October 18, 2010
UPS has signed on as a lead sponsor of National Geographic Channel ...
- How To Save Cable
Online Spin, Joe Marchese - Tuesday, October 19, 2010
I have spent the last two days in the world of cab ...
- Broadcasters Look For Way To Keep Critics' Darlings/Ratings Flops Around Longer
TV Watch, Wayne Friedman - Tuesday, October 19, 2010
TV success is all relative, and cable and broadcast network shows a ...
- Which Kind Of Ads Do Folks Find Most Helpful?
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Search-engine ads score less well than TV advertising, according to an AdweekMedia/Harr ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- Facebook, MediaMind Enable 'Like' Button In Ads Across Web
Online Media Daily, Laurie Sullivan - Monday, October 18, 2010
The Facebook "Like" button inserted in ad units began running across displ ...