- TV Brands Can Be Hurt Long-Term In The Retrans Wars
TV Watch, Wayne Friedman - Monday, October 18, 2010
Loud consumer-marketed retransmission campaigns might seem more focused in their attacks the ...
- Top 20 Restaurant Commercials Packed With Information
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
Television viewers like their restaurant advertising served "relevant and informative," according ...
- Oh, I Get IT!
Online Media Daily, George Simpson - Friday, October 15, 2010
A new Harris Poll says that 75% of Americans have found ...
- Almost Month Into New Season Struggling Shows Aim To Take Root
TV Watch, Wayne Friedman - Friday, October 15, 2010
Three weeks into the new TV season, what have we learned ...
- Tribune's 'Fun' Creative Environment Seems Like 'Mad' Throwback
TV Watch, Wayne Friedman - Thursday, October 14, 2010
The Tribune Company has enough problems, what with its troubling billions ...
- Season 4, Episode 12: Advertisements For Myself. Plus, Walk Softly And Carry Your Shoes
Mad Blog, - Wednesday, October 13, 2010
What a great episode. As the Heinz guy pointed out, it w ...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- HP Has 'School Pride' In Sponsorship
Marketing Daily, - Monday, October 11, 2010
As the exclusive computer provider, HP will provide a wide range ...
- TVB Fills Key Positions, Expands Business Development
MediaDailyNews, - Wednesday, October 13, 2010
The Television Bureau of Advertising (TVB) just annoucned that it has fill ...
- Why The Networks Aren't Worried About DVRs, Time-Shifting, And Harder-To-See Commercials
TV Watch, Wayne Friedman - Wednesday, October 13, 2010
CBS isn't worried about the future of broadcast television because it believ ...
- Flurry: Mobile Social Games Draw Larger Audiences Than TV Shows
Online Media Daily, Mark Walsh - Monday, October 11, 2010
Mobile applications analytics firm Flurry Monday released new
audience data pointi ...
- Report: Viewers More Engaged With Original Web Video Than TV
Online Media Daily, Gavin O'Malley - Monday, October 11, 2010
Despite the continued success of big-budget TV programming, consumers now place considerab ...
- Why Television is Still King
Online Spin, Joe Marchese - Tuesday, October 12, 2010
The Economist has a great overview of the ad industry landscape titl ...
- Look, A Commercial Is Coming! Being Upfront With Viewers About TV Business
TV Watch, Wayne Friedman - Tuesday, October 12, 2010
From Fox's "Glee" to USA Network's "White Collar," every program this ye ...
- Are We Really Ready to Cut the Cord and Move On? Doing The Math
VidBlog, Steve Smith - Tuesday, October 12, 2010
My attachment to my cable box is increasingly irrational. If I ...
- Brought To You By The Letters P, B And S
Video Insider, Karen Herman - Tuesday, October 12, 2010
Southern Californians were shocked last week when public TV station KCET announc ...
- NBA Launches Hispanic/General Market Efforts
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The League is launching a raft of TV spots for the gener ...
- Allstate Sponsors DIY's 'Disaster House'
Marketing Daily, - Friday, October 8, 2010
The show is part of the network's new "Smart Money" Wednesday bloc ...
- Google TV, Almost Here!
Notes from the Digital Frontier, ryan.y - Thursday, October 7, 2010
At the end of this month, Logitech is set to release i ...
- Napster for Television
Notes from the Digital Frontier, Bobby - Tuesday, October 5, 2010
The only television I watch at school is sports. Well, probably ju ...
- The Fad That Is 3D TV.
Notes from the Digital Frontier, ryan.y - Friday, September 24, 2010
This week I want to look at a revitalized fad within consum ...
- Hulu IPO A Matter Of When, Not If
Online Media Daily, Gavin O'Malley - Friday, October 8, 2010
Hulu is reportedly ready to raise $200 million to $300 million ...
- Starting Up/Reviving A Cable Network? A Big-Brand Name Might Help
TV Watch, Wayne Friedman - Monday, October 11, 2010
How does one buy into a cable network these days? By havi ...
- Am I REALLY Watching This Right Now?
Video Insider, - Monday, October 11, 2010
The multiplatform experience is, in my humble opinion, one of the ma ...
- Meowing The Previously Unmeowable
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
Andrew Adam Newman reports this morning that yet another advertising taboo h ...
- Congress Considers Shushing Loud TV Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
...
- Report: Hulu IPO In The Works
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 8, 2010
Premium video hub Hulu is ready to raise $200 million to $3 ...
- Butterfinger Snackerz Airs First TV Spot
Marketing Daily, - Thursday, October 7, 2010
The 30-second spot for Snackerz -- the first Butterfinger product innovation ...
- Subaru To Scout Puppies For Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2010
The automaker will be scouting the filming of Animal Planet's Puppy Bo ...
- Carl's, Hardee's Tie In With 'Green Hornet' Flick
Marketing Daily, Karlene Lukovitz - Thursday, October 7, 2010
The advertising campaign, spanning television, radio, print and online, will include ...