"Now there's a new litter that even eliminates feces odors," says an actress in a spot for the brand.
"Your litter may control urine odor, but what about feces? Only Double Duty litter combines advanced odor eliminators with Arm & Hammer baking soda to destroy both overpowering smells on contact."
Man, just like bug spray. I'm thinking a committee came up with this one.
But it turns out that consumer research was employed. Ed Kline, product manager for the pet care group at
Church & Dwight, which owns the Arm & Hammer brand, says cat owners had low expectations of their litter and "unmet needs." They figured if litter was eliminating the stench of urine, it was doing its
Plus, there's a "sensory panel" at Church & Dwight that employees with a good sense of smell are eligible to join. Consider it a perk, jokes director of research and development for home products Ray Brown, "that if you have good olfactory acuity then you may have the opportunity to smell cat feces twice a day."