- Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells Marketing Daily the microsite will be the baseline f ...
- It's Not Just Age; ¾ of Americans Have Found TV Commercials Confusing
Research Brief, Jack Loechner - Friday, October 8, 2010
According to a recent study from the Council for Research Excellence, report ...
- MSNBC's Web Site Ponders Potential Name Change
TV Watch, Wayne Friedman - Friday, October 8, 2010
After 14 years of calling itself MSNBC.com, the Web site's management wan ...
- Apple TV: Hobbled, Not Hopeless
VidBlog, Steve Smith - Friday, October 8, 2010
After spending years with the original-issue Apple TV, and being one ...
- Search And Share: Good For The Internet, Maybe More Important For TV
TV Watch, Wayne Friedman - Thursday, October 7, 2010
The value of "share" and "search" on the Internet has long be ...
- Televisa Acquires 35% Of Univision
Around the Net In Media, Fern Siegel - Tuesday, October 5, 2010
Grupo Televisa SA, the world's largest Spanish-language broadcaster, gained the most ...
- Analyst: Apple TV Selling Out Of Stores
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 6, 2010
With Google TV hot on its heels, Apple appears to be achievi ...
- Smirnoff Creates Own Reality TV Show
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensi ...
- Confidence In Mass Media Continues to Falter
Research Brief, Jack Loechner - Wednesday, October 6, 2010
According to Gallup's annual Governance poll, conducted Sept. 13-16, 2010, 57% ...
- Internet Video Companies Think Content Should Be Free -- For THEM
TV Watch, Wayne Friedman - Wednesday, October 6, 2010
The media business is no stranger to legal proceedings. Now some renega ...
- Truvia Connects With 'Sweetness Stories'
Marketing Daily, Tanya Gazdik - Monday, October 4, 2010
The creative focuses on a consumer's relationship with sweeteners, using whimsical tun ...
- Coming Off A Hot Year, NHL Breaks New Campaign
Marketing Daily, Sarah Mahoney - Monday, October 4, 2010
"We wanted to capture the athleticism of our players," Brian Jennings, NHL ...
- Reebok Ads Star Alex Ovechkin's Head
Marketing Daily, - Monday, October 4, 2010
The ads show hockey rookies who find Ovechkin's disembodied head in wei ...
- FLO TV Doomed By Easier, Free Alternatives
MoBlog, Mark Walsh - Tuesday, October 5, 2010
Reports emerging late Monday that Qualcomm would pull the plug on i ...
- Google Making Eyes At The Living Room With TV Site
Online Media Daily, Gavin O'Malley - Monday, October 4, 2010
Moving one step closer to America's living room, Google on Monday debut ...
- C3 Currency: Is It Time For Commercial Ratings To Get Reviewed?
TV Watch, Wayne Friedman - Tuesday, October 5, 2010
More than in previous years, the drumbeat has grown louder for med ...
- POM's Message Turns From Health Claims To Sex Claims
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
POM Wonderful is launching three sensual TV spots today that suggest th ...
- Google TV (Web Site) Debuts
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 4, 2010
Google just debuted its Google TV
website, which, as
T ... - Virgin Atlantic Debuts First-Ever Global TV
Marketing Daily, Tanya Gazdik - Friday, October 1, 2010
"The launch of this global marketing campaign and TV ad is ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- Short-Term Attention Prevalent For YouTube; For TV, Not So Much
TV Watch, Wayne Friedman - Monday, October 4, 2010
According to recent research, a third of Internet viewers who watch ...
- Dillon Helped Shape U.S. Cellular's New Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
U.S. Cellular is launching a loyalty program that rewards subscribers with poin ...
- Lincoln's 'Smarter Than Luxury' Campaign Stars Slattery
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
Ford's new tagline for Lincoln is "Smarter than Luxury." A new ...
- ING Direct Encourages People To 'Touch The Ball'
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2010
In one spot, a man sets the ringtone for his bank te ...
- New Daytime Syndication Talk Show Might Take Page From Past
TV Watch, Wayne Friedman - Friday, October 1, 2010
Warner Bros. Domestic Television Distribution's effort to turn CNN news star "Anders ...
- Honda Launches Campaign For Odyssey Minivan
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Honda is hoping that people who have hesitated to buy a miniv ...
- Yahoo Debuts Entertainment, New Shows
Online Media Daily, Mark Walsh - Wednesday, September 29, 2010
Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesd ...
- Television Is The Drug Of Choice -- And 'Choice' Is The New Addiction
TV Watch, Wayne Friedman - Thursday, September 30, 2010
Television has always been a drug -- metaphorically speaking. What you probab ...
- Betty Crocker Repositions Warm Delights As A 'Reward'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
Betty Crocker Warm Delights broke a new campaign this week that shif ...
- Top Networks Sue Web TV Service Ivi
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 29, 2010
Online subscription service Ivi is being sued by the top networks f ...