• Tech Trader Daily, Wednesday, October 6, 2010 12:45 PM

With Google TV hot on its heels, Apple appears to be achieving early success with its latest Web TV offering. Indeed, the Apple TV boxes are selling out in many of the company's U.S. retail stores, according to JMP Research analyst Alex Gauna. In a note, the analyst reports that "the new Apple TV product has continued to sell out in Apple stores across the nation after its launch last week." In the words of Barron's Tech Trader Daily, "Apple seems to have a modest hit on its hands with the new Apple TV box."

According to Gauna: "We were not particularly surprised when we couldn't get our hands on the Apple TV over this past introductory weekend in San Francisco, but when the scarcity persisted into this week it got us to checking and we subsequently learned that stores across the nation were selling out of their inventory on the same day as receipt in Boston, Chicago, New York and Washington D.C. ... and online representatives corroborated this strength extends beyond our 20+ store checks." Gauna believes Apple TV is selling at a pace at least one quarter to one third that of the iPad -- or at least 1 million units a quarter. Of particular, note, he added that Apple TV's new $99 price point "is resonating with consumers."

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