- Political Ads Edge Out Consumer Ads
Around the Net In Media, Fern Siegel - Monday, November 1, 2010
The political-ad onslaught may be welcome news for the battered local televisi ...
- Wendy's Launches Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 1, 2010
Timed to coincide with Wendy's expansion of its 99-cent Everyday Value Me ...
- Boost Puts 'Shrinkage' In A Positive Light
Marketing Daily, Aaron Baar - Monday, November 1, 2010
"[Boost] really wanted to get the idea that your monthly payments wi ...
- I Will Follow: MTV Passes Bravo On Foursquare
Online Media Daily, John Capone - Monday, November 1, 2010
MTV has overtaken Bravo as the most popular brand on Foursquare, bas ...
- As Television Commercials Get Shorter, Value Of Digital Grows
Online Spin, Joe Marchese - Tuesday, November 2, 2010
The television commercial is shrinking. Don't worry, this is not a television-bashi ...
- Big Political Ad $: Will Media Agencies Want More Protection For Bumped Consumer Brands?
TV Watch, Wayne Friedman - Tuesday, November 2, 2010
It's raining political TV advertising dollars. But some fallen precipitation could ...
- Learning From Early Adopters
Video Insider, Philip Leigh - Tuesday, November 2, 2010
While the decline in pay TV subscribers may have astonished putative expert ...
- Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Redbox Going Digital? Remember To Work WITH -- Not AGAINST -- Content Partners
TV Watch, Wayne Friedman - Monday, November 1, 2010
Redbox has a digital plan: If you can't beat 'em, join 'e ...
- I'm Sick Of Coco
VidBlog, Steve Smith - Monday, November 1, 2010
I have to admit, I am tired of Conan O'Brien's upcoming T ...
- Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references ...
- All The News That's Fit To Be Extinct: Most Americans Believe Traditional Media Are Doomed
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
About two-thirds of Americans still prefer getting their news from traditional med ...
- Alvarez Joins Telemundo As VP, Sales
MediaDailyNews, David Goetzl - Thursday, October 28, 2010
Mike Alvarez, who has worked in branded entertainment sales at both Lifeti ...
- 15 Seconds That Piss Me Off
Online Media Daily, George Simpson - Friday, October 29, 2010
According to the AP this week, the 15-second ad is increasingly commo ...
- The Really Interesting Stories On Reality Shows Are Still Off-Camera
TV Watch, Wayne Friedman - Friday, October 29, 2010
So you're getting an audition on NBC's "America's Got Talent." You f ...
- Harris Poll: Networks Face Two-Front War
VidBlog, Steve Smith - Friday, October 29, 2010
It is not as if traditional media needed more bad news, b ...
- 'Cutting The Cord' Or Just Cutting Back?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 28, 2010
Comcast lost 622,000 cable subscribers in the first 9 months of t ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
Online Media Daily, Joe Mandese - Thursday, October 28, 2010
In a move that accelerates the development of an addressable video advertisi ...
- Irwin Gotlieb: No More ARPU Available From Digital Goods
Online Spin, Dave Morgan - Thursday, October 28, 2010
If you work around the media industry, you certainly hear the te ...
- Everyone's Got A TV Price: Cablevision, Fox, And Even New York-Area Viewers
TV Watch, Wayne Friedman - Thursday, October 28, 2010
Who knew that Cablevision already makes lots of money by running F ...
- Kraft Spreading The Wealth For Philadelphia Cooking Creme
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Kraft is readying one of the largest ad campaigns in its histo ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Prilosec Enlists NFL Players In Heartburn Defense
Marketing Daily, Tanya Gazdik - Tuesday, October 26, 2010
"The campaign provides an inside look at the NFL's toughest blockers a ...
- A Review of Google TV Interface, Advertising, Distribution
MediaDailyNews, Chris Pizzurro - Tuesday, October 26, 2010
The real showstoppers here are the Applications from the independent professional broadba ...
- More Viewing Of CW's Commercials Online: What Was The Choice Again?
TV Watch, Wayne Friedman - Wednesday, October 27, 2010
CW says a whopping 95% of its online commercials are being se ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- Nike, LeBron James Address 'Controversy Head-On'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
In a move that was controversial in some quarters -- notably tho ...
- Sundance Channel Touts MIM As TV's New 'Innovation' Metric
MediaDailyNews, - Monday, October 25, 2010
Sundance Channel Monday unveiled a new advertiser-focused audience metric dubbed MIM, ...